The market research and insight yearbook : transforming evidence into impact.

Format:

Book

Author/Creator:

The Market Research Society, author.

Language:

English

Subjects (All):

Marketing research.

Marketing research--Methodology.

Social sciences--Research--Methodology.

Social sciences.

Physical Description:

1 online resource (208 pages) : color illustrations, photographs

Place of Publication:

London, England ; Philadelphia, Pennsylvania ; New Delhi, India : KoganPage, 2016.

Summary:

The Market Research & Insight Yearbook: Transforming Evidence into Impact brings together for the first time an exclusive selection of case studies featuring the highest calibre examples of market research. Authored by MRS Patrons, Award Winners and Finalists of the MRS Annual Market Research Awards and other recommended MRS parties, the book illustrates the absolute best in contemporary practice.There has never been a more exciting time to be a market researcher. New technologies and tools are being developed at lightning pace, and a broader-than-ever range of methodologies are within reach. With this growing armoury of tools available, companies large and small are using market research insights to truly change and positively influence their business results.Each company featured in The Market Research and Insight Yearbook is not only changing the way we think about market research, but telling a powerful story. By showcasing excellence, innovative methodology and then remarkable results, this book offer a unique insight in to leading market research in practice to demonstrate the power of curiosity and insight for change.

Contents:

<Ul style='padding-top:0;padding-left:0;list-style:none;'><li><ul style='padding-top:0;list-style:none;'><li>Chapter

00: Introduction;</li><li>Chapter

00: MRS 70th Anniversary: Special report;</li><li>Chapter

00: PricewaterhouseCoopers Special report: The business of evidence;</li><li>Chapter

01: Tools for a digital world

John Gambles, Quadrangle;</li><li>Chapter

02: Widening access to qualitative research participation: giving everyone their say

Maya Middlemiss, SAROS;</li><li>Chapter

03: Using behavioural economics in healthcare research

Martin Carey and Jonathan Fletcher, Illuminas;</li><li>Chapter

04: Insight management

Lucy Morris, Alexandra Wren and Mita Shaha, Spinach;</li><li>Chapter

05: Understanding and accounting for cultural bias in global b2b Research

Conor Wilcock, B2B International;</li><li>Chapter

06: The challenges of media research

Simon Shaw, Trinity McQueen and Royal Mail;</li><li>Chapter

07: Blueprint research

Janice Guy, Jungle Green and Northern Rail;</li><li>Chapter

08: Public policy research

Ben Page, Ipsos MORI;</li><li>Chapter

09: Mapping attention in the digital era

Andy Goll, Sparkler and Microsoft;</li><li>Chapter

10: Digital world and private lives

Dr Michelle Goddard and Debrah Harding, the Market Research Society;</li></ul></li></ul>

Notes:

Includes bibliographical references at the end of each chapters.

Description based on online resource; title from PDF title page (ebrary, viewed June 27, 2016).

ISBN:

9780749478346

0749478349

OCLC:

951217700