Reputation management building and protecting your company's profile in a digital world edited by Andrew Hiles.

Format:

Book

Contributor:

Hiles, Andrew, editor.

Series:

Key concepts.

Key concepts

Language:

English

Subjects (All):

Public relations.

Communication in organizations.

Physical Description:

1 online resource (487 p.)

Place of Publication:

London Bloomsbury 2011.

Language Note:

English

Summary:

Managing and understanding the value of an organization's reputation is essential in the digital age, where the slightest negative incident can go "viral" and quickly become a major PR containment exercise. Reputation management is an integrated part of any organization's risk management plan, so this intangible yet vital asset has to be assessed, managed, and protected. Reputation Management provides advice on how to define and value your organization's reputation and techniques for maintaining and protecting it from risks that may arise on a daily basis. This book also covers where the responsibility for reputation management lies, risk identification, governance aspects, and containment and mitigation of a negative event. Aimed at the risk manager, corporate communicator, business strategist, auditor, and senior manager, Reputation Management covers: * The governance of reputation * Measuring and managing reputation * Managing and monitoring external perceptions * Reputation crisis management * Strategic planning and reputation * Reputation and investors

Contents:

Cover; Title Page; Contents; Introduction; Contributors; How Firms Should Fight Rumors; Governance and Reputation Risk; The CEO's Role in Reputation Management; Framing Reputation: Vague Concept or Measurable Business Asset?; Smart Use of Reputation Capital: How to Benefit from Different Reputation Investment Strategies; Engaging Your Stakeholders: How To Make Allies of Investors and Activists; A Holistic Approach to Stakeholder Relations to Build Reputation and Mitigate Reputation Risk; Managing Reputational Risk: Business Journalism

How the Corporate Website Has Become the Hub for Online Reputation BuildingDigital Reputation Management; Digital Strategies for Enhancing Reputation; Long-Term Reputation Effects in the Global Financial Industry: How the Financial Crisis Has Fundamentally Changed Reputation Dynamics; An Approach to Understanding Reputation Risk in Financial Services; The Cost of Reputation: The Impact of Events on a Company's Financial Performance; Sustainability and Corporate Reputation: Who Needs Reputation When You've Got Cash Flows?; Measuring Brand Reputation

Measuring Corporate Reputation: Methodology, Findings, and Practical Implications of the BMAC SurveysReputation and Strategic Issue Management; Crisis Management and Strategies for Dealing with Crisis; Managing Your Reputation through Crisis: Opportunity or Threat?; Imprint

Notes:

Includes index

ISBN:

9781472920423

1472920422

9781849300568

1849300569

OCLC:

779827929