Cambridge International AS and A Level Business Studies.

Format:

Book

Author/Creator:

Harrison, Sandie.

Contributor:

Milner, David.

Language:

English

Subjects (All):

Business--Examinations--Study guides.

Business schools--Entrance examinations--Study guides.

Management--Examinations--Study guides.

Local Subjects:

Business--Examinations--Study guides.

Business schools--Entrance examinations--Study guides.

Management--Examinations--Study guides.

Physical Description:

1 online resource (218 p.)

Place of Publication:

London : Hodder Education, 2013.

Language Note:

English

Summary:

Get your best grades with this Cambridge International AS and A Level Business Studies Revision Guide . - Manage your own revision with step-by-step support from experienced examiners Sandie Harrison and David Milner. - Maintain an appropriate international focus in exams with examples and case studies from around the world. - Get the top marks by applying business studies terms accurately with the help of definitions and key words. Use the Revision Guide to prepare for the big day:. - Plan and pace your revision with the revision planner - Use the expert tips to clarify key points. - Test you

Contents:

Cover; Book title; Contents; 1 Business and its environment; Enterprise; Business structure; Size of business; Business objectives; Stakeholders in a business; 2 People in organisations; Management and leadership; Motivation; Human resource management; 3 Marketing; What is marketing?; Market research; The marketing mix; 4 Operations and project management; The nature of operations; Operations planning; Inventory management; 5 Finance and accounting; The need for business finance; Sources of finance; Forecasting cash flows and managing working capital; Costs; Accounting fundamentals

AS questions and answers6 Business and its environment; Business structure; Size of business; External influences on business activity; 7 People in organisations; Human resource management; Organisation structure; Business communication; 8 Marketing; Marketing planning; Globalisation and international marketing; 9 Operations and project management; Operations planning; Capacity utilisation; Lean production and quality management; Project management; 10 Finance and accounting; Costs; Budgets; Contents of published accounts; Analysis of published accounts; Investment appraisal

11 Strategic managementWhat is strategic management?; Strategic analysis; Strategic choice; Strategic implementation; A level questions and answers; Now test yourself answers

Notes:

Description based upon print version of record.

ISBN:

9781444192049

1444192043