Ethics in public relations : a guide to best practice / Patricia J. Parsons.

Format:

Book

Author/Creator:

Parsons, Patricia (Patricia Houlihan), author.

Contributor:

Chartered Institute of Public Relations.

Series:

PR in practice series.

PR in Practice Series

Language:

English

Subjects (All):

Public relations--Moral and ethical aspects.

Public relations.

Public relations--Management.

Physical Description:

1 online resource (xviii, 174 pages) : illustraions.

Edition:

3rd edition.

Place of Publication:

London, England ; Philadelphia, Pennsylvania ; New Delhi, India : Kogan Page, 2016.

Summary:

Ethical practice in any professional discipline is guided by age-old philosophical perspectives, but its modern parameters are continually evolving. Ongoing developments in technology, social media and social contexts mean that public relations and its practices are constantly changing, and so do the ethical questions faced by practitioners in the field. Ethical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to the professionalism and credibility of the field. Engaging and accessible, Ethics in Public Relations offers a lively exploration of the key ethical concerns present in the public relations world today by way of practical tips and guidance to support those in PR and corporate communications. Written by a leading academic in the field, this fully updated third edition of Ethics in Public Relations includes an entirely new chapter on the uses of ethics in social media, covering topical issues such as blogger engagement and the relationship between employee social media activity and organizational reputation.

Contents:

01. Before we begin: New profession... or one of the oldest?

02. Lies, truth and honesty: Their role in PR practice

03. Truth, trust and the virtue of being 'good'

04. Whose rights are right?

05. The trouble with rules

06. Utilitarianism: Right acts and wrong reasons

07. Utilitarianism: Cultivating respect and humility

08. Codes of ethics: The good, the bad and the (almost) ugly

09. Conflicts of interest: Sex and other relationship issues

10. (Very) personal ethical decisions: Whistle-blowing and moonlighting

11. Public relations ethics and traditional media

12. PR ethics and social media

13. Persuasion, propaganda and advocacy: The ethics of influence

14. Supporting 'good causes': Bad ethics or bad taste?

15. Deceptive authorship: Ghostwriting and plagiarism

16. Making decisions: The true reality of everyday ethics

17. PR and the corporate ethics programme.

Notes:

Includes bibliographical references and index.

Includes index.

Description based on print version record.

ISBN:

9780749477271

074947727X

OCLC:

945735791