Sidestep & twist / James Gardner.

Format:

Book

Author/Creator:

Gardner, James.

Language:

English

Subjects (All):

Success in business.

Commercial products.

Product design.

Service industries.

Physical Description:

1 online resource (254 p.)

Edition:

1st ed.

Other Title:

Sidestep and twist

Place of Publication:

Singapore : Marshall Cavendish Business, 2012.

Language Note:

English

Summary:

Why are some product releases huge hits, with demand so great that people actually queue up to buy? How is it that some companies are able to create hits time and time again, blowing their competition away each time?

Contents:

Cover; Title; Copyright; Contents; Preface; 1. Introduction; The Un-wealthy Genius; The Sidestep; The Twist; Google's Sidestep and Twist; What's Next?; 2. Getting Customers In; S-Curves and the Psychology of Demand; Price/Performance and the Economics of Breakthroughs; The Breakthrough - Sidestep - Breakthrough Cycle; Two Kinds of Sidestep; Conclusion; 3. Keeping Competitors Out; Twists are Platforms; Consumption that Improves the Proposition; Consumption that Improves the Product; How Microsoft Won the Software War; Summary; 4. The Single Twist; Viral Effects Twist; Herd Behaviours Twist

Emergent Wisdom TwistIn Summary; 5. The Double Twist; Products that Improve with Consumption; Ecosystems that Improve with Consumption; Localities that Improve with Consumption; And in Closing; 6. Building a Sidestep and Twist; When to Sidestep?; Building a Twist; Single Twist Design; Double Twist Design; Next Up; 7. Strategic Recommendations; A Corporate Sidestep and Twist; No. 1: Creativity is not Enough to be Successful; No. 2: Pay Attention to Price/Performance; No. 3: Your Plan Cannot Be: "Build It and They Will Come"; No. 4: Everything Can be Twisted; No. 5: Watch the Laggards

No. 6: The Race to RecruitNo. 7: Twists are Never Early Enough; The Keys to Sidestep and Twist; Thank You and Goodbye; Afterword; About the Author

Notes:

"How to create hit products and services that people will queue up to buy"--Subtitle from cover.

ISBN:

981-4382-66-3

OCLC:

781540889