Innovation strategy for enterprises in emerging economies : case studies for the digital age / by Anurag Satpathy, Arjun Agrawal and Sanjay Mohapatra, Xavier Institute of Management, Bhubaneswar, India.

Format:

• Book

Author/Creator:

• Satpathy, Anurag, author.
• Agrawal, Arjun, author.
• Mohapatra, Sanjay, author.

Language:

English

Subjects (All):

• International business enterprises--Case studies.

Physical Description:

1 online resource (152 p.)

Edition:

First edition.

Place of Publication:

Bingley, England : Emerald, 2015.

Summary:

Particularly in developing economies, there is a need for business alignment with innovation strategy and execution of strategies. The authors demonstrate through real-world examples and case studies how a firm can use innovation at all levels (strategic, functional and operational) to provide benefits to the entire value chain.

Contents:

• Cover; Title; Copyright; Contents; Preface; Acknowledgments; Chapter 1 Introduction to Porter's Present Value Chain; Value Chain for Different Sectors; The Value Activities; Inbound Logistics; Design and Development; Operations; Outbound Logistics; Marketing and Sales; Service; Firm Infrastructure; Human Resource Management; Procurement; Technology Development; Understanding Value Chain; Tata Motors; Primary Activities; Support Activities; Value Chain Analysis; Performing the Analysis; Approach I - Cost Advantage and the Value Chain; Approach II - Differentiation Advantage and the Value Chain
• Chapter 2 New Value Chain for Twenty-First Century - Environment as an External Support ActivityChapter 3 Innovation in Value Chain - A Competitive Advantage; Innovation and Value Chain: Competitive Advantage; Innovation in Inbound Logistics; RINL, Visakhapatnam steel plant; Amul; Innovation in Design and Development; Asian Paints - The colorful service; GE Healthcare - The humane design; Virgin Mobile - Customer survey inside; Innovation in Operations; Nippon Steel; Grameen Bank - A project that created history; Innovation in Outbound Logistics; NatSteel; Asian Paints
• Innovation in Marketing and SalesTata Steel - Marketing values; Vodafone; Aamir Khan - A marketing genius; Innovation in Service; Starbucks; Innovation in Firm Infrastructure; Visakhapatnam steel plant - The turnaround of a Navaratna; Innovation in Human Resource Management; Accenture - Helping your colleague; Innovation in Procurement; Maruti - Creating the right supplier; Innovation in Technology Development; Thyssenkrupp; Innovation in Environment; WalMart; IRCTC; Google; Chapter 4 How Can Companies Innovate?; How is Innovation Different from Invention?; Why Is Innovation Important?
• Chapter 5 Understanding Innovation in Indian EnterprisesIncrease in Growth and Innovation; Innovation Strategy; Which Firms Are Innovative?; What Drives India toward Innovation?; Product versus Process Innovation in India; Importance of Business Model Innovation; Barriers to Innovation for Indian Companies; Chapter 6 Case Studies from Indian Context; A Case on Amul; A Case on EID Parry; A Case on Ginger Hotels; A Case on Kaya Skin Clinic; A Case on Reliance Industries Ltd; A Case on Tasty Bite; A Case on Tata BP Solar; A Case on Tata Indica; A Case on Tata Steel; A Case on TeNet
• A Case on Godrej Chotukool

Notes:

• Description based upon print version of record.
• Includes bibliographical references and index.
• Description based on online resource; title from PDF title page (ebrary, viewed February 5, 2016).

ISBN:

• 9781785604805
• 1785604805