Innovative CSR : from risk management to value creation / edited by Celine Louche, Samuel O. Idowu and Walter Leal Filho.

Format:

Book

Contributor:

Louche, Céline.

Idowu, Samuel O.

Leal Filho, Walter.

Language:

English

Subjects (All):

Social responsibility of business.

International business enterprises--Moral and ethical aspects.

International business enterprises.

Corporations--Moral and ethical aspects.

Corporations.

Globalization--Moral and ethical aspects.

Globalization.

Physical Description:

1 online resource (458 p.)

Edition:

First edition.

Place of Publication:

Sheffield, U.K. : Greenleaf, 2010.

Language Note:

English

Summary:

"By and large, corporations of the 21st century have come to realise that their obligations to societies in terms of corporate social responsibility are fourfold: economic, ethical, altruistic and strategic. Meeting these four responsibilities is crucial to their survival in their various markets and industries; it also requires them to rewrite their previously less socially responsible business models in order to do so. All indications continue to suggest that it is those organisations that are perceived to be socially responsible by stakeholders in modern markets that survive and prosper. Corporations have equally realised that by being innovative in all things - including their CSR activities and initiatives - they will add value to the so-called bottom line, to the positive contributions they make to society and to how they are perceived by their key stakeholders. However, many criticisms have been made of CSR in its current form, often related to the lack of value that it generates within the enterprise and the fact that it offers only a partial and short-term response to the full challenges of sustainable development. The time has come to shift the CSR focus away from risk management towards a more progressive and entrepreneurial approach that seeks to create value and identify sustainable opportunities for strategic innovation. This book aims to explore, inspire and support creative, innovative and strategic CSR. "Innovation" in this book means new products, services and technologies and, in addition, new organisational and institutional systems, structures and new business models that empower the organisation to advance strategically in an ever more competitive business world. Both research and practice show that CSR has mainly been approached in terms of value protection and risk management, where the main objective has been to protect companies' existing assets or avoid scandals. Therefore, in many cases where CSR remains at the forefront of business activity, it does not lead to fundamental changes and is not yet integrated as a strategic component where it could create value, generate new ideas and open new opportunities. How do corporate entities shift their attention from risk management to value creation? This is the key question that this book attempts to answer, both theoretically and empirically as well as through real case studies and experiences. With contributions from a crème de la crème of scholars from 12 countries, Innovative CSR gathers together a cornucopia of innovative practices that will be essential reading for academics and practitioners alike."--Provided by publisher.

Contents:

Innovative corporate social responsibility : an introduction / Samuel O. Idowu, Celine Louche and Walter Leal Filho

An action-based approach for linking CSR with strategy : framework and cases / Jeremy Galbreath and Kim Benjamin

Exploring the regulatory preconditions for business advantage in CSR / David Williamson, Gary Lynch-Wood and Rilka Dragneva-Lewers

Convergent and divergent corporate social responsibility / Nicola Misani

CSR : an opportunity for SMEs / Denise Baden

Competitive advantage from CSR programmes / Malcolm F. Arnold

A strategic approach to CSR : the case of Beghelli / Barbara Del Bosco

CSR as a strategic activity : value creation, redistribution and integration / Karen Maas and Frank Boons

Does corporate social responsibility really add value for consumers? / Alejandro Alvarado-Herrera and Enrique Bigne-Alcaniz, Rafael Curras-Perez and Joaquin Aldas-Manzano

Strategic corporate social responsibility : a brand-building tool / Francisco Guzman and Karen L. Becker-Olsen

Corporate social responsibility : risk managing for value creation in the housing sector in the UK / Jyoti Navare

Healthcare provision of a multinational company operating in emerging markets : ethical motivations, benefits of healthcare investment and the impact on socially responsible investors / Katinka C. van Cranenburgh, Daniel Arenas and Laura Albareda

A rose by any other name? The Case of HIV/AIDS interventions among South African SMEs / Karla A. Duarte and Maeve Houlihan

Innovation in corporate social responsibility : how innovative is it? An exploratory study of 129 global innovative CSR solutions / Celine Louche, Samuel O. Idowu and Walter Leal Filho

Towards a sustainable innovation model for small enterprises / Steven P. MacGregor and Joan Fontrodona and Jose Hernandez

Barriers to innovative CSR : the impacts of organisational learning, organisational structure and the social embeddedness of the firm / Lutz Preuss

How consultants contribute to CSR innovation : combining competences and modifying standards / Magnus Frostenson

Strategic CSR in the Japanese context : from business risk to market creation / Scott Davis

CSR, the mining industry and indigenous peoples in Australia and Canada : from cost and risk minimisation to value creation and sustainable development / Ciaran O'Faircheallaigh

Innovative corporate social responsibility in the 21st century : some thoughts / Walter Leal Filho, Celine Louche and Samuel O. Idowu.

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

OCLC-licensed vendor bibliographic record.

ISBN:

1-351-27898-3

1-351-27899-1

1-351-27900-9

1-907643-26-5

9781351279000

OCLC:

1004350089