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Advertising and Design Interdisciplinary Perspectives on a Cultural Field Beate Flath, Eva Klein
- Format:
- Book
- Series:
- Cultural and media studies.
- Kultur- und Medientheorie
- Language:
- English
- Subjects (All):
- Advertising.
- Design.
- Culture.
- Image.
- Sound.
- Media.
- Art.
- Popular Culture.
- Media Aesthetics.
- Cultural Studies.
- Local Subjects:
- Advertising.
- Design.
- Culture.
- Image.
- Sound.
- Media.
- Art.
- Popular Culture.
- Media Aesthetics.
- Cultural Studies.
- Physical Description:
- 1 online resource (233 p.)
- Edition:
- 1st ed.
- Other Title:
- Flath/Klein (eds.), Advertising and Design Interdisciplinary Perspectives on a Cultural Field
- Place of Publication:
- Bielefeld transcript Verlag 2014
- Language Note:
- English
- Biography/History:
- Beate Flath (Jun.-Prof. Dr.) is junior professor for event management with a focus on popular music, media and sports at the University of Paderborn.
- Eva Klein (Mag. Dr.) is art and design historian at the Institute of Art History at the University of Graz.
- Summary:
- The cultural field of advertising is a much-debated topic with perspectives focusing on a range of concepts from harassment and the anxiety of influence to notions of desire and affirmation. The aim of this publication is not only to take into account the diversity of topics related to advertising, but more importantly, to develop a dialogue between these divergent viewpoints.With contributions by Barbara Aulinger, Bernadette Collenberg-Plotnikov, Beate Flath, Werner Jauk, Bernhard Kettemann, Eva Klein, Jörg Matthes, Manfred Prisching, Johanna Rolshoven, Nicolas Ruth, Holger Schramm, Charles Spence, Margit Stadlober and Friedrich Weltzien.
- Reviewed in:CHOICE, 52/5 (2015), S. Skaggswww.literaturkritik.de, 05.08.2016, Walter Delabar
- Reviewed in:CHOICE, 52/5 (2015), S. Skaggs
- Contents:
- 1 Content 5 Your Ad Here ... 7 Multisensory Advertising & Design 15 The Sound of Image 29 Semiotics of Advertising and the Discourse of Consumption 45 Multiple Mona Lisa 61 Advertising Effects Despite Scepticism: Eroticism, Humour, and Celebrities 79 Advertising 95 Wine Advertising and Biography 115 Under the spell of the lottery - warning included 133 »Raise the flag and make propaganda.« 145 Pop & Ads 155 »The Voice« of the music industry 175 Capitalism Propaganda 191 ›... things that people don't need to have but that - for some reason - would be a good idea to give them.‹ 201 Authors 227
- Notes:
- Description based upon print version of record.
- Includes bibliographical references at the end of each chapters.
- ISBN:
- 9783839423486
- 3839423481
- OCLC:
- 884862891
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