Ultimate guide to optimizing your website / Jon Rognerud ; cover design, Andrew Welyczko.

Format:

Book

Author/Creator:

Rognerud, Jon.

Contributor:

Welyczko, Andrew.

Series:

Ultimate Series

Language:

English

Subjects (All):

Internet marketing.

Internet advertising.

Search engines.

Web sites--Design.

Web sites.

Physical Description:

1 online resource (342 p.)

Edition:

Third edition.

Place of Publication:

[Irvine, California] : Entrepreneur Press, 2014.

Language Note:

English

Summary:

Written for beginners, author Jon Rognerud offers every tip, trick, and secret from keyword research and competitive analysis, to marketing and messaging, content development, link building, and conversions and tracking of search engine positions. Local search, social media, and blogging are new to this edition, and show examples on how to optimize these important new development areas. Updated content includes social media search content that reflects strategies and market information to helps business owners easily add this companion to SEO work, blog optimization steps with best SEO ta

Contents:

Contents; Acknowledgments; Preface; Chapter 1: From Then To Now: How Search Came to Be; Chapter 2: Understading Web Search and How It Works; Chapter 3: Starting a Business with a New Website; Chapter 4: How to Perform Competitive Research; Chapter 5: How to Find Your Gold: Step-by-Step Guide to Keyword Research; Chapter 6: Optimizing the Social Web: The Psychology of Your Audience; Chapter 7: Why Ethics Matter Online and What You Can Do Now; Chapter 8: How to Build Fresh Link Love; Chapter 9: Get Ready to Launch Your Website; Chapter 10: Food, Gas, Great Website

Next Exit!

Chapter 11: Growth, Sales, and Conversion StrategiesAppendix/Resources; Glossary; Index; Excerpt: Ultimate Guide to Pay-Per-Click Advertising

Notes:

"Bonus online content $99 worth of optimization training and video access inside!"--Cover.

Includes index.

Description based on print version record.

ISBN:

9781613082577

1613082576