Cause a disturbance : if you can slice a melon or make a right-hand turn, you can be a breakthrough innovator / Ken Tencer, John Paulo Cardoso.

Format:

Book

Author/Creator:

Tencer, Ken, author.

Cardoso, John Paulo, author.

Language:

English

Subjects (All):

Creative ability in business.

Entrepreneurship.

Organizational change.

Physical Description:

1 online resource (270 pages)

Place of Publication:

New York : Morgan James Publishing, [2014]

Summary:

If you can slice a melon or make a right-hand turn, you can be a breakthrough innovator. The title of this book, Cause a Disturbance, says it all, and it most assuredly will cause a disturbance in the way you think about business: your business. Everyone knows-and everyone talks about-how important innovation is in the competitive battle to find, delight, and keep customers, yet far too few achieve it. As Tencer and Cardoso explain, "There's a big difference between an occasional spark of innovation and an eternal flame." But the reality is different; most firms struggle to consistently innovate. All that can change. Kick-start your business with attitude. Cause a disturbance! Whether your business is in transition or simply looking for an innovative spark, give it a lift with Cause a Disturbance. Within these pages you will learn how innovation can change your business in simple steps through The 90% Rule®: a straightforward philosophy that drives you to constantly ask "What's the next 10%? What's the next product, service, or process improvement that will create a continuously engaged customer base and strengthen my brand?" Cause a disturbance in the way you think about innovation as you open your mind to the possibilities-and simplicity-of being innovative every day!

Contents:

Preface by Rick Spence

Part I: Simplifying Innovation

Chapter One: Innovation: Ouff! That Sounds Difficult

Chapter Two: Simplifying Innovation: Don't Forget to Change the Oil

Chapter Three: Innovation Drives Marketing and Sales

Chapter Four: Understanding Innovation: Process, Product and Service

Chapter Five: The Innovation Continuum: From Simple to Disruptive

PART II: The 90% Rule® and Defining Your Core Business

Chapter Six: The 90% Rule®

Chapter Seven: Understand Your Core Business: Then Disturb the Status Quo

Chapter Eight: Your Core Business Through a Different Lens

Chapter Nine: Getting Innovative Thinking on the Front Burner

Chapter Ten: Getting Thinking to Work

PART III: Working through the 90% Rule

Chapter Eleven, Step One: Engaging Emotions, Not Numbers

Chapter Twelve, Step Two: Exploring What You Can Be, Not What You Are

Chapter Thirteen, Step Three: Building a Relevant Brand

Chapter Fourteen, Step Four: Identifying and Ranking Opportunities

Chapter Fifteen, Step Five: Building a Plan

Chapter Sixteen, Step Six: Speaking To Be Heard

Chapter Seventeen, Step Seven: Success Comes from Action: The Never-ending Step

PART IV: The Next 10%

Chapter Eighteen: The Best of Both Worlds

Chapter Nineteen: Making a Decision

Chapter Twenty: Growing Your Own

Chapter Twenty-One: Unpack Your Bag and Stay Awhile: Applying Innovation to A More Fulfilled You

Afterword

About the Authors

Acknowledgements.

Notes:

Description based on print version record.

ISBN:

1-61448-993-9