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Beyond persuasion : communication strategies for healthcare managers in the digital age / Patricia J. Parsons.
De Gruyter University of Toronto Press eBook-Package Backlist 2000-2013 Available online
View online- Format:
- Book
- Author/Creator:
- Parsons, Patricia (Patricia Houlihan), author.
- Language:
- English
- Subjects (All):
- Health services administration.
- Communication in medicine.
- Communication in management.
- Health Services Administration.
- Communication.
- Health Facility Administrators.
- Public Relations.
- Medical Subjects:
- Health Services Administration.
- Communication.
- Health Facility Administrators.
- Public Relations.
- Physical Description:
- 1 online resource (214 p.)
- Edition:
- Second edition.
- Distribution:
- Beaconsfield, Quebec : Canadian Electronic Library, 2014
- Place of Publication:
- Toronto [Ontario] ; Buffalo [New York] : University of Toronto Press, [2013]
- Language Note:
- English
- Summary:
- Whether healthcare managers are conducting meetings with employees, answering massive amounts of email, or keeping up with Twitter feeds, their success ultimately depends on their strategic communication skills. The first book to offer a strategic approach to managerial communication in health care, Beyond Persuasion is full of valuable information on issues such as how to develop fundamental skills, communicate strategically with internal groups such as employees and medical staff, and develop relationships with the external community and both traditional and new media.
- Contents:
- Cover
- Contents
- Preface
- Level I: Personal and Professional Foundations
- 1 Communication: A Management Tool
- 2 The Strategic Communication Process
- 3 Interpersonal Skills
- 4 Put It in Writing
- 5 Presentations That Deliver
- 6 Fundamentals of Social Media
- Level II: It All Begins at Home
- 7 Communicating In-house
- 8 Communicating Strategically with Your Board
- 9 Working with PR and Corporate Communications
- Level III: The World Outside
- 10 Creating Community Relationships
- 11 Media Relations Process and Practices
- Level IV: Crises and Issues12 Communication in a Crisis
- 13 A View to the Future
- Notes
- Bibliography
- Index
- About the Author
- Notes:
- First edition published under title: Beyond persuasion : the healthcare manager's guide to strategic communication.
- Includes bibliographical references (pages [187]-191) and index.
- ISBN:
- 1-4426-6754-0
- 1-4426-6753-2
- OCLC:
- 870652462
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