Small business survival 101 : principles for fail proofing your business / Tom Pease.

Format:

Book

Author/Creator:

Pease, Tom, 1950- author.

Language:

English

Subjects (All):

Small business--United States--Management.

Small business.

Physical Description:

1 online resource (160 pages) : illustrations

Edition:

1st ed.

Place of Publication:

New York, New York : Morgan James Publishing, [2014]

Summary:

How valuable would it be to you to have a book that may prevent you from going out of business? You don't have to wonder because you have it in Small Business Survival 101. Small business ownership excels at bringing out both the best and worst of business people. It is the fight of a lifetime and one you may win or eventually lose. Small Business Survival 101 will increase the odds of putting up that "W". Real entrepreneurship is frequently misunderstood. It is not so much about an idea or taking risks. It is about building a lasting business out of your passion. There really is no shortage of good ideas but there is a shortage of those who can make a lasting business from their passion or abilities. Small Business Survival 101 charts the two main avenues to entrepreneurial success: the "I Have An Idea" approach and the "Serve An Apprenticeship" method. Learn the critical differences between them. By reading Small Business Survival 101 be confident you will glean the critical components needed to build a lasting business and be able to spot advice that really isn't. You will learn how to build in repeat business and give it the necessary appeal to customers. For gallows humor enjoy "That Owner Frame Of Mind" and "Entrepreneurship By Santa Claus." Find out which chapter is the longest and why!

Contents:

Intro

Cover Page

Title

Copyright

Contents

Acknowledgements

Preface

Chapter 1: Touring Entrepreneur Land and Meriting Citizenship

You Can't Give What You Don't Have

Chapter 2: It Must Be Easy

Ease And Convenience Are The Two Primary Buying Criteria

Chapter 3: Someone Can Sell

In Order To Keep Doing What You Are Doing You Have To Sell

Chapter 4: Characteristics Of The Best Businesses To Be In

To Get Repeat Business You Have To Build It In

Chapter 5: No Change … No Change

The Way To Deal With Change Is To Change

Chapter 6: The Leader Gets It Right

Where There Is No Vision People Perish

Chapter 7: Know Your Numbers

You Can't Manage It If You Don't Measure It

Chapter 8: Have An Exit Plan

It Becomes About Profit And Profit And Not Profit And Loss

Afterword

Men Untied Over Ties

Your New Vocabulary

Summary of Top Reasons Businesses Fail

About The Author.

Notes:

Description based on print version record.

ISBN:

9781614487913

161448791X