100 great business ideas : from leading companies around the world / Jeremy Kourdi.

Format:

Book

Author/Creator:

Kourdi, Jeremy.

Series:

100 Great Ideas

Language:

English

Subjects (All):

Business planning.

Business planning--Case studies.

Physical Description:

1 online resource (241 p.)

Edition:

1st ed.

Other Title:

One hundred great business ideas

Place of Publication:

Singapore : Marshall Cavendish Business, 2009.

Language Note:

English

Summary:

Ideas to inspire anyone to start their own business or improve their current one.

Contents:

CONTENTS; 53: Balancing core and the context; Acknowledgments; Introduction; 1 Building customer trust and loyalty; 2 Scenario planning; 3 Making your employees proud; 4 Using customer information; 5 The rule of 150; 6 Information orientation; 7 Franchising; 8 Eliminating waste (muda; 9 Customer bonding; 10 Psychographic profiling; 11 Understanding demography; 12 Mass customization; 13 Leading "top-down" innovation; 14 Social networking and transmitting company values; 15 Achieving breakthrough growth; 16 Deep-dive prototyping; 17 Market testing; 18 Empowering your customers; 19 Cannibalizing

20 Increasing competitiveness 21 Clustering; 22 Highlighting unique selling points (USPs); 23 The experience curve; 24 The employee -customer-profit chain; 25 MEASURING EMPLOYEES' PERFORMANCE; 26 BRAND SPACES; 27 BEING SPACES; 28 INCREASING ACCESSIBILITY; 29 PARTNERING; 30 BUMPER-STICKER STRATEGY; 31 VALUING INSTINCT; 32 BUILDING A LEARNING ORGANIZATION; 33 REINVENTION; 34 CORPORATE SOCIAL RESPONSIBILITY; 35 THE TIPPING POINT; 36 OUTSOURCING; 37 KEEPING YOUR PRODUCT OFFERING CURRENT; 38 Experiential marketing; 39 Information dashboards and monitoring performance; 40 Flexible working

41 REDEFINE YOUR AUDIENCE 42 VENDOR LOCK-IN; 43 TURNING THE SUPPLY CHAIN INTO A REVENUE CHAIN; 44 Intelligent negotiating; 45 Complementary partnering; 46 Feel-good advertising; 47 Innovations in day-to-day convenience; 48 Lifestyle brands; 49: Being honest with customers; 50: Instant recognizability; 51: Managing a turnaround; 52: Diversity; 54: Business process redesign; 55: Convergence; 56: Cross-selling and up-selling; 57: Kotter's eight phases of change; 58: Business-to-business marketing; 59: Employee value proposition; 60: Built-in obsolescence; 61: Avoiding commoditization

62: Developing employee engagement 63: Managing by wandering about (MBWA); 64: Precision marketing; 65: Branding; 66: Empowerment; 67: Rethinking the budget; 68: The buyer's cycle; 69: Direct selling; 70: Age-sensitive management; 71: Three-factor theory; 72: Developing Islamic products; 73: SUPPORT AND CHALLENGE GROUPS; 74: CLEAR STRATEGY; 75: SIX-HAT THINKING; 76: Building business relationships; 77: Learning together; 78: Microfinance; 79: Surviving a downturn; 80: INNOVATION CULTURE; 81: Resource building; 82: Building trust; 83: Emotional intelligence; 84: The balanced scorecard

85: Developing a sales culture 86: Market segmentation; 87: Audacity; 88: Silo busting; 89: Selling online; 90: Value innovation; 91: TALENT MANAGEMENT; 92: The leadership pipeline; 93: Hardball; 94: Web presence; 95: Viral marketing; 96: Coaching and supervision; 97: User-centered innovation; 98: Internal promotion and succession planning; 99: Developing knowledge and intellectual capital; 100: Decision making and the paradox of choice; Bibliography

Notes:

Description based upon print version of record.

Includes bibliographical references.

ISBN:

9789814312011

9814312010