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Tapping the West : how Alberta's craft beer industry bubbled out of an economy gone flat / Scott Messenger.
- Format:
- Book
- Author/Creator:
- Messenger, Scott, 1975- author.
- Language:
- English
- Subjects (All):
- Breweries--History--Alberta.
- Breweries.
- Microbreweries--Alberta.
- Microbreweries.
- Beer industry--History--Alberta.
- Beer industry.
- Physical Description:
- 1 online resource (313 pages) : illustrations
- Place of Publication:
- Victoria, British Columbia : TouchWood Editions, [2020]
- Summary:
- "When Alberta eliminated its laws around mandatory minimum brewing capacity in 2013, the industry suddenly opened to the possibility of small-batch craft breweries. From roughly a dozen in operation before deregulation, there are now more than a hundred today. Messenger takes readers on the road with him to investigate artifacts left behind by Alberta brewers dating to the late-1800s, to farms responsible for the provinces unrivalled malt, and into the brewhouses and backstories of some of Canadas best new beer makers. It is an insiders look at history in the making."-- Provided by publisher.
- Contents:
- Cover
- Contents
- Introduction
- Part 1: Before the Flood
- A Lot of Work for a Decent Pint
- The Ambitious, True Pioneers of Alberta Beer
- This Isn't What I Signed Up For
- In Ed's Footsteps
- Part 2: Just Like Starting Over
- Goodbye to a "Dumb Rule
- Brews News You Can Use
- Best Barley, Bar None
- The Corporate Bedrock of Craft Beer
- Riding the Barley Wave
- New Hope for Local Hops
- Alcohol and Alchemy
- Beer School
- Part 3: Something's Brewing
- Youth and Brewing
- Fine and Dandy
- Local Motion
- The Hunger for Local
- The Geeks Shall Inherit the Wort
- Part 4: Roll Out the Barrel
- The Party Gets Started
- Fermenting Farther Afield
- Niches Within a Niche
- Co-opetition
- A Good Hard Look at Itself
- Part 5: Here to Stay
- Debunking the Bubble
- Best in Show: Trendsetters, Risk Takers, and Game Changers
- Conclusion
- Meanwhile, Back in the Breweries of Calgary
- Acknowledgements
- Alberta Breweries
- Sources
- Index
- About the Author.
- Notes:
- Description based on print version record.
- Includes index.
- ISBN:
- 1-77151-321-7
- OCLC:
- 1123193498
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