Act like it's your business : branding and marketing strategies for actors / Jonathan Flom.

Format:

Book

Author/Creator:

Flom, Jonathan, 1977-

Language:

English

Subjects (All):

Acting--Vocational guidance.

Acting.

Physical Description:

1 online resource (265 p.)

Place of Publication:

Lanham, Md. : Scarecrow Press, c2013.

Summary:

In Act Like It's Your Business: Branding and Marketing Strategies for Actors, Jonathan Flom helps actors and others in the arts understand the power of branding. This guide walks the reader through the process of creating a personal brand for his or her small business and then marketing that brand and broadcasting it through every step of the process-from choosing clothing, arranging headshots, and designing resumes to selecting a repertoire, building a website, obtai

Contents:

Contents; Preshow Announcement; Overture; Act I. PREPARING FOR YOUR CAREER: WHAT IS IN YOUR CONTROL?; Scene 1. Begin with Goals; Scene 2. What Is Branding?; Scene 3. How Does an Actor Begin to Craft a Brand?; Scene 4. You Have a Brand; Now What Do You Do with It?; Scene 5. The Six "Be's"; ENTR'ACTE; Act II. PUTTING IT INTO PRACTICE; Scene 1. General Audition Technique; Scene 2. Agents and Casting Directors; Scene 3. Equity versus Non-Equity; Scene 4. Contracts and Taking/Turning Down Work; Scene 5. Networking; Scene 6. The Cities Project; Bows; Recommended Reading; Index; About the Author

Notes:

Description based on online resource; title from title page (ebrary, viewed July 09, 2013).

Includes index.

ISBN:

979-82-16-25024-1

0-8108-9160-3

OCLC:

852158419