Principles of pricing : an analytical approach
MLA
Vohra, Rakesh V. and Lakshman Krishnamurthi. Principles of pricing : an analytical approach. Cambridge : Cambridge University Press, 2012.
APA
Vohra, R. & Krishnamurthi, L. (2012). Principles of pricing : an analytical approach. Cambridge : Cambridge University Press.
Chicago
Vohra, Rakesh V. and Lakshman Krishnamurthi. Principles of pricing : an analytical approach. Cambridge : Cambridge University Press, 2012.