3 in 1, create, convince, connect : fundamentals of advertising, branding and communication / Jorg Dietzel.

Format:

Book

Author/Creator:

Dietzel, Jörg, 1961-

Language:

English

Subjects (All):

Advertising.

Branding (Marketing).

Communication in marketing.

Physical Description:

1 online resource (217 p.)

Other Title:

Three in one, create, convince, connect

Create, convince, connect

Place of Publication:

Singapore : Marshall Cavendish, 2008.

Language Note:

English

Summary:

Create, Connect, Convince is for people who are interested in a career in Advertising or those who have to deal with Advertising matters as part of their work scope, whether they sit on the agency or client fence. The author examines 10 international brands, and how media and stunning ideas helped to get the message across.Also featured are observations from 10 agency practitioners in Asia and beyond, such as Sir John Hegarty, founder of Bartle Boyle Hegarty, the immensely successful London-based agency that created memorable campaigns for Audi, Levis and Coke. These insights are written by in

Contents:

Cover; Ingredients; How this book works; Acknowledgements; Author's note; Foreword; 1. So, you want to communicate?; 2. The ad agency; 3. The process; 4. The right ad agency; 5. How should you pay your ad agency?; 6. Working with your ad agency; 7. Advertising tools; 8. What you need vs What you want; 9. Various media; 10.Cross-cultural advertising in Asia Pacifi c; 11. Responsible advertising; Index

Notes:

Includes index.

ISBN:

9789814435352

981443535X

OCLC:

830169551