How America Markets Its Wars [electronic resource] : A Case Study

Format:

Book

Author/Creator:

Lauck-Dunlop, Penny L.

Language:

English

Subjects (All):

International business enterprises--Management.

Politics and war--History--20th century--United States.

Politics and war.

Patriotism--History--20th century--United States.

Patriotism.

Propaganda, American--History--20th century.

Propaganda, American.

United States--Foreign relations--20th century.

United States.

Local Subjects:

International business enterprises--Management.

Physical Description:

1 online resource (226 p.)

Edition:

1st ed.

Other Title:

How America Markets Its Wars

Place of Publication:

Lewiston : The Edwin Mellen Press, 2013.

Language Note:

English

Summary:

Democratic governments who need public opinion on their side to make decisions use different strategies to win popular support for their wars. This book chronicles that process in specific how popular support for the Iraq Wars were won by the two Bush Presidents, and how the leaders can often twist the truth. There is a tacit assumption that the public wants to trust the President, and that there are things the leaders know that the general public is not privy to. In certain cases, like wars of retaliation, little marketing is necessary. The use of polling data can also aide the government in

Contents:

HOW AMERICA MARKETS ITS WARS: A Case Study; Copyright Page; Table of Contents; Foreword; Acknowledgements; Abstract; Chapter 1 - Introduction; Chapter 2 - Marketing Models; Chapter 3 - Methodology and Data; Chapter 4 - Persian Gulf War-Desert Storm; Chapter 5 - Operation Iraqi Freedom (OIF); Chapter 6 - Additional Case Studies; Chapter 7 - Conclusion; Bibliography; Index

Notes:

Description based upon print version of record.

Description based on publisher supplied metadata and other sources.

ISBN:

0-7734-1837-7

OCLC:

839902274