Creative strategy : a guide for innovation / William Duggan.

Format:

Book

Author/Creator:

Duggan, William R.

Language:

English

Subjects (All):

Creative ability in business.

Creative thinking.

Diffusion of innovations.

Strategic planning.

Physical Description:

1 online resource (177 p.)

Place of Publication:

New York : Columbia Business School Pub., c2013.

Language Note:

English

Summary:

William Duggan's 2007 book, Strategic Intuition, showed how innovation really happens in business and other fields and how that matches with what modern neuroscience tells us about how creative ideas form in the human mind. In his new book, Creative Strategy, Duggan offers a step-by-step guide to help you and your company put that same method to work for your own innovations.Duggan's book solves the most important problem of how innovation actually happens. Other methods of creativity, strategy, and innovation explain how to research and analyze a situation, but they don't tell yo

Contents:

CONTENTS; Introduction; I: Creative Strategy from the Inside; 1. From Mind to Method; 2. Precedents; 3. What's the Problem?; 4. Where Do We Look?; 5. Creative Combination; 6. Resolution; 7. Get Organized; 8. Kinds of Innovation; II: Creative Strategy from the Outside; 9. Brainstorming; 10. Top Ten; 11. Creative; 12. Strategy; III: References; Creative Strategy at a Glance; Creative Strategy Phases; Phase 1: Rapid Appraisal; Phase 2 : What-Works Scan; Phase 3 : Creative Combination; Sources; Acknowledgments; Bibliography; Index

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

ISBN:

9780231531467

023153146X

OCLC:

828303664