2 options
Make It, Don't Fake It : Leading with Authenticity for Real Business Success.
- Format:
- Book
- Author/Creator:
- Horn, Sabrina.
- Language:
- English
- Subjects (All):
- New business enterprises--Management.
- New business enterprises.
- Women executives.
- Branding (Marketing).
- Physical Description:
- 1 online resource (209 pages)
- Edition:
- 1st ed.
- Place of Publication:
- Oakland : Berrett-Koehler Publishers, Incorporated, 2021.
- Summary:
- "Faking it till you make it doesnt work-at least, not long enough to build a sustainable business. This book by a CEO and public relations expert shows how authentic leadership eliminates the need for short-cuts that sabotage success"--
- Contents:
- Cover
- Title
- Copyright
- Contents
- Foreword
- Introduction
- Chapter One: Some Really Bad Advice
- Chapter Two: So, You Want to Start a Company
- Chapter Three: Becoming a CEO
- Chapter Four: Becoming and Staying an Authentic Brand
- Chapter Five: Get Used to Lonely
- Chapter Six: Airtight
- Chapter Seven: Leader and Loser Both Begin with the Letter L
- Chapter Eight: Way Off the Menu
- Chapter Nine: The Founder's Curse
- Notes
- Acknowledgments
- Index
- About the Author
- About Horn Strategy, LLC.
- Notes:
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 9781523091508
- 1523091509
- OCLC:
- 1251444376
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.