Proceedings of the International Scientific Conference of Business Economics Management and Marketing (ISCOBEMM) 2016 / editors: Ing. Pavla Odehnalova, Ing. Ondrej Castek, Ing. Ladislava Kuchynkova.

Format:

Book

Contributor:

Odehnalova, Pavla, editor.

Castek, Ondrej, editor.

Kuchynkova, Ladislava, editor.

Language:

English

Subjects (All):

Business--Congresses.

Business.

Physical Description:

1 online resource (137 pages)

Edition:

1st ed.

Place of Publication:

[Brno] : Masaryk University, [2016]

Summary:

A collection of papers from the 1st annual International Scientific Conference of Business Economics, Marketing and Management (ISCOBEMM 2016) organized by the Department of Corporate Economy at the Faculty of Economics and Administration of Masaryk University in Brno, Czech Republic. The topic of this conference was Enterprises after the Financial Crisis, particularly Challenges and Solutions for the Industry; however, the scope of conference participants’ papers was much wider, as it covered topics such as customer satisfaction, business performance, foreign direct investment, business environment, family business, industrial development, gender and personality traits in innovations, social business and others. I am proud that our conference was really international with participants from more than five countries from Europe and Asia. These proceedings present the latest scientific findings in the mentioned area.

Contents:

Intro

PREFACE

TABLE OF CONTENTS

Franz Hörmann - Arguments against the Insolvency of National States - Philosophical and Economical Foundations to Solve the Problem of Public Debt

Aleš Kubíček, Petra Štamfestová - Succession in Family Business: The Case of the Czech Republic

Aneta Bobenič Hintošová, Zuzana Kubíková - Business Environment and Foreign Direct Investments in Visegrad Countries

Dušan Mladenović, Roberto Bruni, Anida Krajina, Hana Demelová - Potential Role of Social Media in Value Co-Creation

František Sudzina - Do gender and personality traits (BFI-10) influence self-perceived innovativeness?

František Sudzina - Do gender and personality traits (BFI-10) influence trust?

Jan Boubín - Potential of open data in the Czech Republic

Jan Mertl, Radim Valenčík - The Socioeconomic Aspects and Macroeconomic Consequences of Industrial Development

Michaela Bruothová, František Hurný - Business Environment in V4 Countries

Mirka Wildmannová - Social Business in the Czech Republic - New Approach to Employment

Muhammad Musarrat Nawaz, Rizwan Qaiser Danish, Sidra Ramzan, Farid Ahmad - Are Engaged Employees More Satisfied and Personally Attached? A Process Model Approach

Otakar Ungerman - Use of Social Networks in Personnel Marketing

Petr Suchánek, Maria Králová - The Performance of Food Enterprises and the Satisfaction of Their Customers

Pavel Pushkarev, Latuha Olga Aleksandrovna, Pushkareva Elena Aleksandrovna - Management of Intellectual Resources: The Problem of Development of Human Capital in Modern Society

Zuzana Hajduová, Roman Lacko,Tibor Bobenič - Incorporating the Financial Variables Using Two Step DEA Efficiency Evaluation: Case Study of Slovak Gynaecology Departments.

Notes:

Description based on publisher supplied metadata and other sources.

Description based on online resource; title from PDF title page (Ebook Central, viewed May 20, 2025).

ISBN:

9788021083486

8021083484

OCLC:

1142015054