1 option
Developing digital marketing : relationship perspectives / edited by Park Thaichon and Vanessa Ratten.
- Format:
- Book
- Language:
- English
- Subjects (All):
- Internet marketing.
- Physical Description:
- 1 online resource (225 pages)
- Place of Publication:
- Bingley, England : Emerald Publishing, [2021]
- Summary:
- Developing Digital Marketing: Relationship Perspectivesprovides a holistic perspective about the role of digital marketing in the global economy, helping readers to understand the shift from traditional marketing to more novel and innovative forms.
- Notes:
- Description based on print version record.
- ISBN:
- 1-80071-348-7
- OCLC:
- 1255234887
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.