Tourism management of Russian behavioral intention toward Thailand / Dr. Sinee Sankrusme.

Format:

Book

Author/Creator:

Sankrusme, Sinee, Dr., author.

Language:

English

Subjects (All):

Tourism--Thailand.

Tourism.

Globalization--Economic aspects.

Globalization.

Physical Description:

1 online resource (91 pages) : illustrations

Place of Publication:

Hamburg, [Germany] : Anchor Academic Publishing, 2017.

Summary:

Tourism is identified as one of the major potential industries of Thai economy. Tourism is considered to be a top priority for the following reasons: Firstly, it is an industry requiring much labor, thus it provides many jobs for city residents, by which it helps to solve unemployment for society. Secondly, it is an industry which brings with it many important benefits, improving the social-economic situation, and enhancing income for people. Thirdly, it can promote peace, enhancing common understanding and building a unified and sustainable country. In the last years, Thailand's tourism industry has made significant progress and contributed significantly to the economic development and social progress of the nation. In the context of international integration, the Thailand government has focused on developing the tourism industry even further, enhancing service quality, and expanding operations scale. As a result, the number of tourists coming to Thailand has increased significantly between 2009 and 2015. This study investigates the perceived value, satisfaction and revisit of Russian tourists who visit Thailand on the basis of selected tourism destinations in Bangkok, Thailand.

Notes:

Includes bibliographical references.

Description based on online resource; title from PDF title page (EBC, viewed December 14, 2017).

ISBN:

3-96067-652-2