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Advertising and Branding Basics.
- Format:
- Book
- Author/Creator:
- SAGE Publications India Pvt. Ltd,.
- Series:
- SAGE Back to Basics
- Language:
- English
- Subjects (All):
- Branding (Marketing).
- Advertising--History.
- Advertising.
- Physical Description:
- 1 online resource (199 pages)
- Edition:
- 1st ed.
- Place of Publication:
- New Delhi : SAGE Publications, 2021.
- Summary:
- Offers valuable insights on brand building in today's consumer-centric world.
- Contents:
- Intro
- Publisher Note
- Half Title
- Acknowledgements
- Title Page
- Copyright Page
- TABLE OF CONTENTS
- PART 1 ADVERTISING
- 1 HOW IT ALL BEGAN
- 2 CONVENTIONAL ADVERTISING AND ADVERTISING AGENCIES
- 3 THE CRAFT OF ADVERTISING COPYWRITING
- 4 POSITIONING IDENTIFYING WHAT CAN MAKE YOUR BRAND UNIQUE
- 5 PUBLIC RELATIONS INTO THE STRATEGY REALM
- PART 2 BRANDING
- 6 BUILDING BRAND IDENTITY IN CHALLENGING TIMES
- 7 CREATING MEANINGFUL BRANDS HOW BRANDS EVOLVE FROM LABELS ON PRODUCTS TO ICONS OF MEANING
- 8 HIDDEN VALUE OF BRANDS BRANDS IN MERGERS AND ACQUISITIONS
- 9 HOLISTIC BRAND MANAGEMENT SEVEN CASES OF B2B BRANDS
- Publisher Note.
- Notes:
- Description based on publisher supplied metadata and other sources.
- Part of the metadata in this record was created by AI, based on the text of the resource.
- ISBN:
- 93-91138-00-4
- OCLC:
- 1261363844
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