Event Toursm and Cross Cultural Communication

Format:

Book

Author/Creator:

Murugan, Annamalai, author.

Language:

English

Subjects (All):

Events tourism.

Intercultural communication.

Physical Description:

1 online resource (308 p.)

Place of Publication:

Laxmi Publications

Summary:

This book is designed to provide an in-depth knowledge and understanding of the existing issues of Event tourism with special focus on Meetings, Incentives, Conventions and Exhibitions (MICE) and Cross Cultural Communication. It includes perspectives on new developments and insights into the relationship between MICE and Cross Cultural Communication dealt with at both global and regional levels and uses numerous industry related example. Special focus is laid to India as a Global Conventions Destination Prospects and Strategies - A case study.

Notes:

Part of the metadata in this record was created by AI.

ISBN:

1-944131-59-0