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iPad and Smartphone use in pharma industry / Barbara Drazga.

EBSCOhost Ebook Business Collection Available online

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Format:
Book
Author/Creator:
Drazga, Barbara.
Language:
English
Subjects (All):
Pharmaceutical industry--Technological innovations.
Pharmaceutical industry.
iPad (Computer).
Physical Description:
1 online resource (167 p.)
Place of Publication:
Phoenix, Ariz. : Red Mountain Insights, 2012.
Language Note:
English
Contents:
""Table of Contents""; ""Executive Summary""; ""Introduction to Tablet Computers""; ""Mobile Device Market Growth""; ""Role of Mobile Computing in Pharmaceuticals""; ""Tablet Adoption in the U.S. Pharmaceutical Industry""; ""iPad, the Market Leader""; ""Demand among Physicians and Medical Practitioners""; ""Tablet Adoption in Pharmaceutical Sales and Marketing""; ""Growing Demand for Tablets in Hospitals""; ""iPads in Pharmaceutical Plants and Warehouse""; ""Management""; ""Tablet Usage among Medical Students""; ""Case Studies""; ""Pharmaceutical and Medical Apps for the iPad""
""Proposed FDA Rules for Medical Apps""""Pharmaceutical and Life Sciences Apps""; ""Vendors and Solution Providers""; ""Glossary""
Notes:
Description based upon print version of record.
Description based on online resource; title from cover (ebrary, viewed May 30, 2013).
ISBN:
1-62484-010-8

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