3 options
Global challenges of digital transformation of markets / Elena de la Poza, editor.
- Format:
- Book
- Series:
- Economic issues, problems and perspectives series.
- Economic Issues, Problems and Perspectives
- Language:
- English
- Subjects (All):
- Business logistics--Technological innovations.
- Business logistics.
- Marketing--Management.
- Marketing.
- Physical Description:
- 1 online resource (642 pages)
- Place of Publication:
- New York : Nova Science Publishers, Inc., [2021]
- Summary:
- "As rapid changes are brought on by technologies and by the challenges facing humanity, existing businesses consistently update and reinvent. This book tackles the challenges of adopting and reinventing business models due to the digital transformation in logistics and supply chain management, digitization of trade networks and global markets, with a primary focus on business processes, marketing transformation and human resources management"-- Provided by publisher.
- Notes:
- Description based on print version record.
- ISBN:
- 1-5361-9864-1
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