Experiencing design : the innovator's journey / Jeanne Liedtka, Karen Hold, and Jessica Eldridge.

Format:

Book

Author/Creator:

Liedtka, Jeanne, author.

Hold, Karen, author.

Eldridge, Jessica, author.

Language:

English

Subjects (All):

Technological innovations.

Physical Description:

1 online resource (287 pages) : illustrations

Place of Publication:

New York, New York : Columbia University Press, [2021]

Summary:

In daylong hackathons, design thinking seems deceptively easy. On the surface, it involves a set of seemingly simple activities such as gathering data, identifying insights, generating ideas, prototyping, and experimentation. But practiced at a superficial level, even great design tools don’t go deep enough to create the shifts in mindset and skillset that are required to achieve transformational impact. Going deep with design requires more than changing the activities of innovators; it involves creating the conditions that shape who they become. Individuals become design thinkers by experiencing design.Drawing on decades of researching design thinking and teaching it to people not trained in design, Jeanne Liedtka, Karen Hold, and Jessica Eldridge offer a guide for how to create these deep experiences at each stage of the design thinking journey, whether for an individual, a team, or an organization. For each experience phase, they specify the mindset shifts and competencies that need to be achieved, describe how different personality types experience different kinds of journeys, and show how to fully leverage the diversity of teams. Experiencing Design explores both the science and practicalities of design and includes two assessment instruments for individual and organizational development.Ultimately, innovators need to be someone new to create something new. This book shows you how to use design thinking to make this happen.

Contents:

Frontmatter

Contents

PART ONE: INTRODUCTION

PART TWO: THE DISCOVERY PROCESS

PART THREE: THE TESTING PROCESS

PART FOUR: DIFFERENT STROKES FOR DIFFERENT FOLKS

PART FIVE: THE DESTINATION

APPENDIX 1: PERSONAL DEVELOPMENT PLAN

APPENDIX 2: ORGANIZATIONAL OUTCOMES ASSESSMENT SURVEY

NOTES

ACKNOWLEDGMENTS

INDEX

Notes:

Description based on print version record.

ISBN:

9780231550734

0231550731

OCLC:

1269269193