Basics of licensing / Gregory J. Battersby, Danny Simon.

Format:

Book

Author/Creator:

Battersby, Gregory J.

Contributor:

Simon, Danny.

Series:

Basics of Licensing

Language:

English

Subjects (All):

Licenses--United States.

Licenses.

License agreements--United States.

License agreements.

Physical Description:

1 online resource (288 p.)

Edition:

2012-13 ed.

Place of Publication:

Norwalk, CT : Kent Press, c2012.

Language Note:

English

Summary:

Coauthored by two industry pioneers with more than 60 years of combined experience, this breakthrough volume of the Basics of Licensing series offers both the novice and veteran alike proven, practical insights on how to maximize their position in the world of licensing. From the fundamentals of securing intellectual property rights to the finer points of contract negotiation, product development, marketing strategy, and more, no repertoire is complete without this immensely valuable resource. Also included, in addition to the core commentary pr

Contents:

Cover

Booktitle

Copyright

Contents

Chapter 1 Defining the World of Licensing

1.1 Definitions and Terminology

1.1.1 Forms of Licensing

1.1.2 Contractual Terms

1.2 Types of Properties

1.2.1 Art

1.2.2 Celebrity

1.2.3 Collegiate

1.2.4 Corporate

1.2.5 Entertainment

1.2.6 Fashion

1.2.7 Music

1.2.8 Non-Profits

1.2.9 Publishing

1.2.10 Sports

1.3 Types of Licensed Products

1.4 Reasons for Its Popularity

Chapter 2 History of Licensing

2.1 The Properties

2.1.1 The Beginning

2.1.2 The 1940's

2.1.3 The 1950's

2.1.4 The 1960's

2.1.5 The 1970's

2.1.6 The 1980's

2.1.7 The 1990's

2.1.8 The 21st Century

2.2 Lima License of the Year Award Winners

2.3 The Major Licensors

Chapter 3 The Licensing Industry Today

3.1 Size and Scope of the Industry

3.2 International Scope of the Industry

Chapter 4 Identifying &amp

Clearing Licensed Properties

4.1 Evaluating Properties for Licensing

4.2 How Well Known is the Property?

4.3 Ownership Considerations

4.4 Clearing Properties

Chapter 5 Protecting Licensing Properties

5.1 Introduction

5.2 Developing a Protection Plan

5.3 Trademark Protection

5.4 Copyright Protection

Chapter 6 The Licensor-Licensee Relationship

6.1 Introduction

6.2 The License Agreement

6.3 Establishing Payment Terms

6.3.1 The Guarantee

6.3.2 The Advance

6.3.3 The Royalty Rate

6.4 Product Development

6.4.1 Style Guide

6.4.2 Legal Notices

6.4.3 Forms

6.4.4 Samples

6.5 Approval Process

6.6 Royalty Payments and Statements

6.7 Product Liability Insurance

6.8 Terms and Extensions

Chapter 7 Royalty Rates

7.1 Introduction

7.2 Setting Royalty Rates

7.3 Types of Royalty Rates

7.3.1 Royalty Rates on Domestic Sales

7.3.2 Royalty Rates on F.O.B. Sales.

7.3.3 Royalty Rates on Direct Sales

7.3.4 Royalty Rates for Services

7.3.5 Sublicensing Royalties

7.3.6 Split Royalty Rates

7.4 Average Royalty Rates

7.5 Net Sales, Advances and Guarantees

7.6 Marketing Contributions

Chapter 8 The License Agreement

8.1 Introduction

8.2 Negotiating the Terms of a License

8.3 Term Sheets/Deal Memos

8.4 The License Agreement

8.4.1 Definitions

8.4.2 Grant of Rights

8.4.3 Term of the Agreement

8.4.4 Compensation Provisions

8.4.5 Sub-Licensing

8.4.6 Accounting Provisions

8.4.7 Quality Control Provisions

8.4.8 Representations and Warranties

8.4.9 Indemnification and Insurance

8.4.10 Termination Provision

8.4.11 Boilerplate Provisions

Chapter 9 Best Practices in Licensing Administration

9.1 Introduction

9.2 The Licensing Department

9.2.1 The Marketing Group

9.2.2 The Sales Group

9.2.3 The Contract Administration and Legal Group

9.2.4 The Finance Group

9.2.5 The Retail Group

9.2.6 The Creative Group

9.3 International Licensing

9.4 Ethics in Licensing

9.5 Insuring Social Compliance

Chapter 10 Licensing Agents &amp

Consultants

10.1 Introduction

10.2 The Role &amp

Compensation of a Licensing Agent

10.3 Licensing Agent Agreement

10.4 Sub-Agents &amp

International Licensing Agents

10.5 Manufacturer's Representatives

10.6 Making the Relationship Work

Chapter 11 Marketing &amp

Promoting Licensed Properties

11.1 Introduction

11.2 Advertising Programs

11.3 Direct Marketing

11.4 Effective Public Relations

11.5 Innovative Promotions

11.6 How to Use Buzz Marketing

Chapter 12 The Retailer's Role in Licensing

12.1 Introduction

12.2 What Are Retailers Looking for?

12.3 Think Smaller-Limited Distribution

12.4 Retailer Strategies beyond the Top Ten.

12.5 Direct to Retail Licenses

Chapter 13 Accounting, Auditing &amp

Tax Considerations

13.1 Introduction

13.2 Audit Provisions in the License Agreement

13.3 When Should an Audit Be Performed?

13.4 Selecting the Royalty Auditor

13.5 Preparing for the Royalty Audit

13.6 Information Required From the Licensee

13.7 Royalty Audit Procedures

13.8 The Royalty Audit Report

13.9 Accounting Provisions in License Agreements

13.9.1 Definition of Terms

13.10 Tax Considerations

Chapter 14 Infringements &amp

Counterfeits

14.1 Introduction

14.2 The Counterfeiting Industry - a Growing Market

14.3 Identifying Counterfeit Products

14.4 Steps to Take against Infringers

14.4.1 Cease and Desist Letters

14.4.2 Keeping a Perspective on Litigation

14.4.3 Theories of Litigation

14.4.4 Litigation Strategies

Appendix-1 Licensing Agent Agreement

Appendix-2 Sub-Agent Agreement

Appendix-3 Licensee Application

Appendix-4 License Deal Memo

Appendix-5 License Agreement

Appendix-6 Manufacturer's Representative Agreement.

Notes:

Description based upon print version of record.

ISBN:

0-9830963-2-5