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The story so far : what we know about the business of digital journalism / a report by Bill Grueskin, Ava Seave, Lucas Graves.
- Format:
- Book
- Author/Creator:
- Grueskin, Bill.
- Series:
- Columbia journalism review books.
- Columbia journalism review books
- Language:
- English
- Subjects (All):
- Newspaper publishing--United States--Finance.
- Newspaper publishing.
- Newspaper publishing--Economic aspects--United States.
- Online journalism--Economic aspects--United States.
- Online journalism.
- Press--Economic aspects--United States.
- Press.
- Digital media--Economic aspects--United States.
- Digital media.
- Physical Description:
- 1 online resource (147 p.)
- Place of Publication:
- New York : Columbia University Press, 2011.
- Language Note:
- English
- Summary:
- Can digital journalism be profitable? What's making money, what isn't, and why? Columbia University faculty members Bill Grueskin, academic dean of the Journalism School, and Ava Seave, principal at Quantum Media and adjunct professor at the Business School, addresses these questions about the financial state of digital journalism. The Story So Far offers the most comprehensive analysis to date of the business challenges that large and small, old and new for-profit news organizations face with their digital ventures.Grueskin, Seave, and Lucas Graves spent several months
- Contents:
- Introduction
- News from everywhere: the economics of digital journalism
- The trouble with traffic: why big audiences aren't always profitable
- Local and niche sites: the advantages of being small
- The new new media: mobile, video and other emerging platforms
- Paywalls: information at a price
- Aggregation: 'shameless' and essential
- Dollars and dimes: the new costs of doing business
- New users, new revenue: alternative ways to make money
- Managing digital: audience, data and dollars
- Conclusion.
- Notes:
- Description based upon print version of record.
- Includes bibliographical references.
- ISBN:
- 9786613149688
- 9781283149686
- 1283149680
- 9780231500548
- 0231500548
- OCLC:
- 826476396
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