Start your own retail business and more : brick-and-mortar stores, online, mail orders, kiosks / by the staff of Entrepreneur Media, Inc. and Ciree Linsenman ; cover design Andrew Welyczko.

Format:

Book

Author/Creator:

Linsenman, Ciree, author.

Contributor:

Entrepreneur Media, Inc.

Welyczko, Andrew, cover designer.

Series:

Entrepreneur magazine's start up.

StartUp Series

Language:

English

Subjects (All):

Retail trade--Management.

Retail trade.

New business enterprises.

Physical Description:

1 online resource (313 pages).

Edition:

Fourth edition.

Place of Publication:

[Irvine, California] : Entrepreneur Press, 2015.

Summary:

"Entrepreneurs interested in opening a retail business find the tools, tips, and practical advice needed to plan for and open a successful retail store. Readers receive an overview of the market and are guided through the steps of planning and managing a store with the help of valuable, real-world examples from successful retail owners. From the traditional brick-and-mortar to the online-only stores, the experts of Entrepreneur offer an insider's look at creating a stable, cost-effective, and profitable business with long-term growth. Readers learn how to: pick the right retail outfit for their products or services (brick-and-mortar vs. online-only shops); analyze the market, assess the competition, and evaluate consumer demand; choose a location, design a retail space, and find the necessary floor and back-end equipment; assess startup costs, develop a business plan, find the right suppliers, and manage inventory; hire the right team and manage customer service; calculate the competitive advantage with pricing strategies and marketing that maximize profits, and calculate discounts that take profit loss into consideration; capitalize on emerging consumer trends like Pinterest, Twitter, and Instagram; create synergy between brick-and-mortar and online components; set store policies: hours, credit, customer service, security, and day-to-day operations"-- Provided by publisher.

"Personalized shopping experiences powered by the use of mobile devices has helped nearly double the number of retail stores in operation since the last edition. Updated with emerging trends, new resources and case studies, this revised guide provides the tools to help retail savvy entrepreneurs start a successful retail business"-- Provided by publisher.

Contents:

Intro

Contents

Preface

Chapter 1: Introduction to Retailing

Chapter 2: Making a Plan

Chapter 3: Decisions, Decisions

Chapter 4: Location

Chapter 5: Legal and Finance Issues

Chapter 6: Operations

Chapter 7: Store and Website Design

Chapter 8: Inventory

Chapter 9: Equipment

Chapter 10: Pricing

Chapter 11: Human Resources

Chapter 12: Marketing

Chapter 13: Social Network Marketing

Chapter 14: Customer Service

Chapter 15: Risk Management

Chapter 16: Planning for the Future

Appendix: Retail Store Resources

Glossary

Index

Start Your Own Business, 6th Edition, Excerpt

On Your Mark ...

Part 1: Think

Chapter 1: Introduction

Chapter 2: Taking the Plunge. Get Ready to Be an Entrepreneur

Contents.

Notes:

Includes index.

Description based on print version record.