4 options
Designing for growth : a design thinking tool kit for managers / by Jeanne Liedtka and Tim Ogilvie.
- Format:
- Book
- Author/Creator:
- Liedtka, Jeanne.
- Language:
- English
- Subjects (All):
- Creative ability in business.
- Organizational change.
- Success in business.
- Physical Description:
- 1 online resource (243 p.)
- Place of Publication:
- New York : Columbia Business School Pub., c2011.
- Summary:
- Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business:'design thinking,'or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.
- Contents:
- section 1. The why and how of design thinking
- section 2. What is?
- section 3. What if?
- section 4. What wows?
- section 5. What works?
- section 6. Leading growth and innovation in your organization.
- Notes:
- Description based upon print version of record.
- Includes bibliographical references.
- ISBN:
- 9786613136084
- 9781283136082
- 1283136082
- 9780231527965
- 0231527969
- OCLC:
- 826476322
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.