B2B : 10 rules to transform your business into a brand / Jacky Tai, Wilson Chew.

Format:

Book

Author/Creator:

Tai, Jacky.

Contributor:

Chew, Wilson.

Language:

English

Subjects (All):

Brand name products.

Branding (Marketing).

Physical Description:

1 online resource (357 p.)

Edition:

1st ed.

Place of Publication:

Singapore : Marshall Cavendish Business, 2011.

Language Note:

English

Summary:

If you are involved in running a business and are beginning to wonder when you should start looking into branding (how does it work, anyway?), brace yourself

Contents:

Cover; CONTENTS; INTRODUCTION; What Is A Brand?; Why Do You Need To Transform Your Business Into A Brand?; What Are Branding, Marketing And Sales?; Anything Can Be Branded; Not Everything Can Be Rebranded; "But We Are Not Selling Coca-Cola," Says The CEO; Other Branding Myths That Can Kill Your Company; Rule No. 1 -Perception Is Reality; Rule No. 2 -Fortune Favours The First; Rule No. 3 -Create A New Category; Rule No. 4 - The Power Of Focus; Rule No. 5 -Differentiate Or Sell Cheap; Rule No. 6 -Brands Are Built With PR,Not Advertising; Rule No. 7 -You Better Have A Great Name Or Else

Rule No. 8 -The Power Of ConsistencyRule No. 9 -Make An Enemy (Or Two); Rule No. 10 -Know When To LaunchA Second Brand; Final Word

Notes:

Description based upon print version of record.

Includes bibliographical references.

ISBN:

9789814435345

9814435341

9789814346757

9814346756

OCLC:

735623275