Emerging business theories for educators and practitioners / edited by Maureen L. Mackenzie and Stuart L. Rosenberg.

Format:

Book

Contributor:

Mackenzie, Maureen L.

Rosenberg, Stuart L.

Language:

English

Subjects (All):

International business enterprises--Management.

International business enterprises.

Business.

Genre:

Libros electrónicos.

Physical Description:

1 online resource (383 p.)

Place of Publication:

Newcastle, UK : Cambridge Scholars Pub., 2007.

Language Note:

English

Summary:

We believe that this book provides an excellent starting point for students to gain a greater appreciation of the range of issues that managers contend with in the business world. Each individual chapter offers valuable insight into a particular topic, yet in the aggregate, the book serves as a compendium for many of the emerging business theories. It is our hope that educators will find this book a valued tool as they help their students embrace the theoretical and to develop the applied. ...

Contents:

TABLE OF CONTENTS; LIST OF TABLES; LIST OF FIGURES; PREFACE; PART I; UNDERSTANDING INVESTMENT BEHAVIOR; CHAPTER ONE; CHAPTER TWO; CHAPTER THREE; CHAPTER FOUR; ABOUT THE AUTHORS; PART II; STUDYING ACCOUNTING ISSUES IN A REGULATED ENVIRONMENT; CHAPTER FIVE; CHAPTER SIX; CHAPTER SEVEN; ABOUT THE AUTHORS; PART III; APPLYING ECONOMICSTO THE GLOBAL ECONOMY; CHAPTER EIGHT; CHAPTER NINE; CHAPTER TEN; ABOUT THE AUTHORS; PART IV; THE COMPLEXITY OF MANAGING PEOPLE AND PROCESSES; CHAPTER ELEVEN; CHAPTER TWELVE; CHAPTER THIRTEEN; CHAPTER FOURTEEN; ABOUT THE AUTHORS; PART V

MARKETING MANAGEMENT AND THE INTEGRATION OF RELEVANT RESEARCHCHAPTER FIFTEEN; CHAPTER SIXTEEN; CHAPTER SEVENTEEN; ABOUT THE AUTHORS; PART VI; THE PRACTICE OF INTEGRATING INFORMATION TECHNOLOGY INTO THE BUSINESS ENVIRONMENT; CHAPTER EIGHTEEN; CHAPTER NINETEEN; CHAPTER TWENTY; CHAPTER TWENTY-ONE; ABOUT THE AUTHORS; Part VII; BUSINESS EDUCATION FOR PREPARING TOMORROW'S MANAGERS; CHAPTER TWENTY-TWO; CHAPTER TWENTY-THREE; CHAPTER TWENTY-FOUR; ABOUT THE AUTHORS; CONCLUSION; CONTRIBUTOR INDEX; SUBJECT INDEX

Notes:

Description based upon print version of record.

Descripción basada en metadatos suministrados por el editor y otras fuentes.

Includes bibliographical references and index.

ISBN:

1-282-19024-5

9786612190247

1-4438-0636-6

OCLC:

823720723