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Advances in business and management Volume 3 / William D. Nelson, editor.
- Format:
- Book
- Series:
- Advances in Business and Management
- Advances in business and management, 2159-9335 ; v. 3
- Language:
- English
- Subjects (All):
- Business.
- Management.
- Physical Description:
- 1 online resource (222 p.)
- Place of Publication:
- New York : Nova Science Publishers, Inc., 2011.
- Language Note:
- English
- Summary:
- This book presents topical research in the study of business and management techniques from across the globe. Topics discussed include a study of alternative energy sources and their impact on sustaining economic growth; terrorism insurance and international business; compulsory licensing of patents; technology internationalization; marketing mix strategies on impulse purchases; behavioral accounting; multinational corporations and the quest for legitimacy; heterogenous competition in a differentiated duopoly; and, the Parameterized Expectations Algorithm (PEA) business model design and implementation.
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- ISBN:
- 1-62081-092-1
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