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The entrepreneur's guide to market research / Anne M. Wenzel.
- Format:
- Book
- Author/Creator:
- Wenzel, Anne M.
- Series:
- Entrepreneur's guide (Westport, Conn.)
- The entrepreneur's guide
- Language:
- English
- Subjects (All):
- Business planning.
- Entrepreneurship.
- Marketing research.
- New business enterprises.
- Physical Description:
- 1 online resource (185 p.)
- Edition:
- 1st ed.
- Distribution:
- New York : Bloomsbury Publishing (US), 2024.
- Place of Publication:
- Santa Barbara, Calif. : Praeger, c2012.
- Language Note:
- English
- Summary:
- Planning your new business starts here. This invaluable guide arms entrepreneurs with all they need to know to research and analyze potential markets-key steps in constructing effective marketing plans, establishing sound financial forecasts, and finding backers.
- Contents:
- What market research is and isn't
- Typical outline for a business plan market analysis
- Types of market research
- Developing a demographic profile
- Researching trends in our markets
- Distribution and spending patterns
- Estimating the size and growth of the market
- The competition: competitors, emerging trends and technologies
- Exploratory market research
- Putting it all together
- Fitting the market analysis into the business plan.
- Notes:
- Includes index.
- Includes bibliographical references and index.
- ISBN:
- 9798400646577
- 9798216080169
- 9786613393555
- 9781283393553
- 1283393557
- 9780313396069
- 031339606X
- OCLC:
- 729344532
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