1 option
Advertising Management: Theory & Practice
- Format:
- Book
- Author/Creator:
- Padhy, Mahendra Kumar, author.
- Language:
- English
- Subjects (All):
- Advertising.
- Consumer behavior.
- Physical Description:
- 1 online resource (274 p.)
- Other Title:
- Advertising Management
- Place of Publication:
- Laxmi Publications
- Summary:
- The book titled Advertising Management: Theory and Practice is a thorough and broad text that features the many complexities facing advertisers in India. The deep insight into the psychology and demographics of consumer that make up the 'Indian Context' provides a sound background for learning the core of advertising and marketing mix at play in this country. By combining a rigour with relevance, the book has made an important contribution to advertising literature.
- Notes:
- Part of the metadata in this record was created by AI.
- ISBN:
- 1-944131-23-X
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.