Wine markets : genres and identities / Giacomo Negro and Michael T. Hannan with Susan Olzak.

Format:

Book

Author/Creator:

Negro, Giacomo, author.

Olzak, Susan, author.

Hannan, Michael T., author.

Language:

English

Subjects (All):

Wine industry--Social aspects.

Wine industry.

Wine and wine making--Social aspects.

Wine and wine making.

Barolo (vin).

Vin.

Local Subjects:

Barolo (vin).

Vin.

Physical Description:

1 online resource (280 pages)

Place of Publication:

New York : Columbia University Press, [2022]

Summary:

Drawing on a decade of fieldwork in Italy and France as well as interviews with critics and data analysis, this book provides an unprecedented sociological account of the dynamics of wine markets. It shows how the concepts of genre and collective identity explain producers' choices, whether they are selling traditional or nonconventional wines.

Contents:

Intro

Table of Contents

Preface

Acknowledgments

1. Genres and Market Identities

2. Barolo and Barbaresco

3.The Barolo Wars

4. Mobilization of Collective Market Identities

5. Genre Spanning, Ambiguity, and Valuation

6. Brunello di Montalcino

7. Tradition, Modernity, and the Scandal

8. Alsace

9. Biodynamic and Organic Winemaking

10. Why Biodynamics? Category Signals and Audience Response

11. Community Structure, Social Movements, and Market Identities

12. Coda

Appendix: Data Sources

Notes

Bibliography

Index.

Notes:

Includes bibliographical references and index.

Description based on print version record.

ISBN:

9780231555197

0231555199

OCLC:

1294150002