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Market research in a week [electronic resource] / Judy Bartkowiak.
- Format:
- Book
- Author/Creator:
- Bartkowiak, Judy.
- Series:
- Teach yourself books.
- In a week
- Teach yourself
- Language:
- English
- Subjects (All):
- Marketing research.
- Market surveys.
- Physical Description:
- 1 online resource (129 p.)
- Place of Publication:
- London : Hodder Education, 2012.
- Language Note:
- English
- Summary:
- Learn in a week, what the leading experts on market research learn in a lifetime.
- Contents:
- Cover; Book title; Contents; Introduction; Sunday: Market research and project design; Monday: The research brief and research proposal; Tuesday: Qualitative market research; Wednesday: Quantitative market research; Thursday: Questionnaire and topic guide design; Friday: Research analysis; Saturday: Report writing and presentation skills; Surviving in tough times; Glossary; Bibliography; Answers
- Notes:
- Description based upon print version of record.
- Includes bibliographical references.
- ISBN:
- 1-282-34550-8
- 9786613818485
- 1-4441-5965-8
- OCLC:
- 804663319
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