The craft of creativity / Matthew A. Cronin and Jeffrey Loewenstein.

Format:

Book

Author/Creator:

Cronin, Matthew A. (Professor of management), author.

Loewenstein, Jeffrey, author.

Language:

English

Subjects (All):

Creative ability.

Creative thinking.

Creative ability in business.

Physical Description:

1 online resource (284 pages)

Edition:

1st ed.

Place of Publication:

Stanford, California : Stanford University Press, 2018.

Summary:

Creativity has long been thought of as a personal trait, a gift bestowed on some and unachievable by others. While we laud the products of creativity, the stories behind them are often abridged to the elusive "aha!" moment, the result of a momentary stroke of genius. In The Craft of Creativity Matthew A. Cronin and Jeffrey Loewenstein present a new way to understand how we innovate. They emphasize the importance of the journey and reveal the limitations of focusing on outcomes. Drawing on a wide range of scholarship, their own research, and interviews with professionals and learners who employ creativity in the arts, engineering, business, and more, Cronin and Loewenstein argue that creativity is a cognitive process that hinges on changing one's perspective. It's a skill that anyone can hone, and one that benefits from thinking with others and over time. Breaking new ground in the discussion about how we innovate, this book provides strategies that everyone can use to be more creative.

Contents:

Frontmatter

CONTENTS

PREFACE AND ACKNOWLEDGMENTS

1. PERSPECTIVES ON CREATIVITY

2. GAINING INSIGHT

3. TURNING POTENTIAL INTO INVENTIONS

4. ENLIGHTENMENT AS A CREATIVE PRODUCT

5. CUES AS CLUES TO CHANGE PERSPECTIVE

6. THINKING TOOLS

7. THE VALUE OF PERSISTENCE

8. DEVELOPING THE CRAFT OF CREATIVITY

APPENDIX. Interview Participants

NOTES

INDEX

Notes:

Includes bibliographical references and index.

Description based on print version record.

ISBN:

9781503605510

1503605515

OCLC:

1198929685