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Wisdom in a Traffic Jam : The Secrets Nobody Tells You About Owning an Amazing Successful Business / Angella Luyk.

EBSCOhost Ebook Business Collection Available online

EBSCOhost Ebook Business Collection
Format:
Book
Author/Creator:
Luyk, Angella, author.
Language:
English
Subjects (All):
Entrepreneurship.
Success in business.
Physical Description:
1 online resource (140 pages)
Place of Publication:
New York : Morgan James Publishing, [2011]
Summary:
Wisdom in a Traffic Jam is unique in that it uses real life business owners, and the mistakes or challenges and how they overcame them. It talks about the basics of business that no one wants to talk about. You learn how to dress, how to set goals, and most importantly how to network to get business. There are oh my gosh moments, I cant believe she really did that, to wow what a great idea, I never would have thought of that. You will learn real life ways to handle a lot of the pitfalls that new business owners face.
Contents:
Cover
Contents
Preface
1 Have a Plan
The Idea
The Plan
Creating Your Dream
Your Market
Employees vs. Subcontractors
Your Office Space
Paying the Bills
The Name Game
Focus!
The Drive
2 Networking
Introducing Yourself
Opening Your Infomercial
During Your Infomercial
Closing Your Infomercial
Presentation
Referrals
Business Cards
Follow-up: The 3 Rule!
How Often Do You Network?
Talking to Strangers
Where to Network
3 Goals
Setting Goals
Define Your Goal
Goal Achieved by Heather Smith
Reward Yourself
Visualization
Take Action
Affirmations
4 Branding
What Goes Into a Brand?
Branding Yourself by Jerry Elman
Employee Uniforms
Brochures
Website
Online Presence by Emily Carpenter
Your Personal Message as Branding
Voicemail Message
Promotional Products
Brand consistency
Customer Service
5 The Secrets to Getting Your Name Out There
Be an Expert
Become a Speaker
Become a Writer
Send Out Press Releases
Become a Sponsor
Awards
6 Sales
My Story
Born to Sell by Terry Glasbergen
Networking
My Raving Fan
Engage with your prospect
Make a Friend
Burning Bridges by Kevin Kluth
Value Over Price by Mike Healy
Be Unique by Erica Czop
Passion by Erica Czop
Give It Away by Kevin Krietzberg
What Works for You?
7 The Many Ways to Say Thank You
Handwritten Thank You Notes
New Clients
Helping Hands
Speakers
Personalize It
Vendors
Employees
Timing is Everything
8 Hiring and Training Employees
Interviews
Termination
Human Resources
Define roles
Hire Smart People
Non-Compete/Non-Disclosure
Training Your Employees
Employees Not Getting Along
9 Raving Fan, Person to Confide In Find One Person to Confide In.
Accountability Partner/Accountability Group
Vent Before You Send
Raving Fan
Get Your Own Raving Fan
10 Plan for the Unexpected/Get It In Writing
Worst Case
Cross Training
Business Continuity Planning
Get It In Writing
Employee Write-ups
Conclusion
Contributors.
Notes:
Description based on print version record.
ISBN:
1-60037-977-X

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