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Wisdom in a Traffic Jam : The Secrets Nobody Tells You About Owning an Amazing Successful Business / Angella Luyk.
- Format:
- Book
- Author/Creator:
- Luyk, Angella, author.
- Language:
- English
- Subjects (All):
- Entrepreneurship.
- Success in business.
- Physical Description:
- 1 online resource (140 pages)
- Place of Publication:
- New York : Morgan James Publishing, [2011]
- Summary:
- Wisdom in a Traffic Jam is unique in that it uses real life business owners, and the mistakes or challenges and how they overcame them. It talks about the basics of business that no one wants to talk about. You learn how to dress, how to set goals, and most importantly how to network to get business. There are oh my gosh moments, I cant believe she really did that, to wow what a great idea, I never would have thought of that. You will learn real life ways to handle a lot of the pitfalls that new business owners face.
- Contents:
- Cover
- Contents
- Preface
- 1 Have a Plan
- The Idea
- The Plan
- Creating Your Dream
- Your Market
- Employees vs. Subcontractors
- Your Office Space
- Paying the Bills
- The Name Game
- Focus!
- The Drive
- 2 Networking
- Introducing Yourself
- Opening Your Infomercial
- During Your Infomercial
- Closing Your Infomercial
- Presentation
- Referrals
- Business Cards
- Follow-up: The 3 Rule!
- How Often Do You Network?
- Talking to Strangers
- Where to Network
- 3 Goals
- Setting Goals
- Define Your Goal
- Goal Achieved by Heather Smith
- Reward Yourself
- Visualization
- Take Action
- Affirmations
- 4 Branding
- What Goes Into a Brand?
- Branding Yourself by Jerry Elman
- Employee Uniforms
- Brochures
- Website
- Online Presence by Emily Carpenter
- Your Personal Message as Branding
- Voicemail Message
- Promotional Products
- Brand consistency
- Customer Service
- 5 The Secrets to Getting Your Name Out There
- Be an Expert
- Become a Speaker
- Become a Writer
- Send Out Press Releases
- Become a Sponsor
- Awards
- 6 Sales
- My Story
- Born to Sell by Terry Glasbergen
- Networking
- My Raving Fan
- Engage with your prospect
- Make a Friend
- Burning Bridges by Kevin Kluth
- Value Over Price by Mike Healy
- Be Unique by Erica Czop
- Passion by Erica Czop
- Give It Away by Kevin Krietzberg
- What Works for You?
- 7 The Many Ways to Say Thank You
- Handwritten Thank You Notes
- New Clients
- Helping Hands
- Speakers
- Personalize It
- Vendors
- Employees
- Timing is Everything
- 8 Hiring and Training Employees
- Interviews
- Termination
- Human Resources
- Define roles
- Hire Smart People
- Non-Compete/Non-Disclosure
- Training Your Employees
- Employees Not Getting Along
- 9 Raving Fan, Person to Confide In Find One Person to Confide In.
- Accountability Partner/Accountability Group
- Vent Before You Send
- Raving Fan
- Get Your Own Raving Fan
- 10 Plan for the Unexpected/Get It In Writing
- Worst Case
- Cross Training
- Business Continuity Planning
- Get It In Writing
- Employee Write-ups
- Conclusion
- Contributors.
- Notes:
- Description based on print version record.
- ISBN:
- 1-60037-977-X
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