1 option
Heartselling / Alexander Christiani.
- Format:
- Book
- Author/Creator:
- Christiani, Alexander, author.
- Language:
- English
- Subjects (All):
- Marketing.
- Physical Description:
- 1 online resource (145 pages)
- Place of Publication:
- New York : Morgan James Publishing, [2010]
- Summary:
- Heartselling is about selling from your heart and with your heart.It describes the paradigm shift from push marketing to pull marketing.Customers actively avoid pushy marketing and sales approaches and demand more from the companies they do business with.Heartselling is about the science and art of fostering your customer's love to buy from you.Alexander Christiani shows dozens of time tested strategies and tactics to activate the seven magnets of attracting customers.He shows how to orchestrate all these heartselling tools into one comprehensive marketing sinfonia.
- Notes:
- Description based on print version record.
- ISBN:
- 9781614480006
- 1614480001
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.