3 options
Successful copywriting in a week [electronic resource] / Robert Ashton.
- Format:
- Book
- Author/Creator:
- Ashton, Robert.
- Ashton, Robert, Corporate Author.
- Series:
- TYW
- Teach yourself books
- In a week
- Language:
- English
- Subjects (All):
- Advertising copy.
- Physical Description:
- 1 online resource (129 p.)
- Place of Publication:
- London : Hodder Education, 2012.
- Language Note:
- English
- Summary:
- Learn in a week, what the leading experts on appraisals learn in a lifetime.
- Contents:
- Cover; Book title; Contents; Introduction; Sunday: Focusing your message; Monday: Using layout, pictures and colour to make words memorable; Tuesday: Writing effective letters; Wednesday: Making advertising work for you; Thursday: Communicating clearly with the media; Friday: Preparing promotional print; Saturday: Composing proposals and presentation visuals; Surviving in tough times; Answers
- Notes:
- Description based upon print version of record.
- ISBN:
- 1-282-35278-4
- 9786613818652
- 1-4441-5908-9
- OCLC:
- 804663279
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