Advertising : types of methods, perceptions and impact on consumer behavior / Lucas Barreau, editor.

Format:

Book

Contributor:

Barreau, Lucas.

Series:

Advertising: Media, Marketing and Consumer Demands

Language:

English

Subjects (All):

Advertising.

Consumer behavior.

Physical Description:

1 online resource (143 p.)

Place of Publication:

New York, [New York] : Nova Publishers, 2014.

Language Note:

English

Summary:

In this book, the authors present current research in the study of advertising methods and perceptions and their impact on consumer behavior. Topics discussed include the use of tourism distribution channels for advertising a religious ""imagined community"" in Arcadia, Greece; investing in culture and intercultural relations for advertising and sustainable development of the contemporary European city with the framework of international city branding; a social psychological perspective of marketing strategies appealing to the consumers' uniqueness; social media advertising and its important r

Contents:

""ADVERTISING TYPES OF METHODS, PERCEPTIONS AND IMPACT ON CONSUMER BEHAVIOR""; ""ADVERTISING TYPES OF METHODS, PERCEPTIONS AND IMPACT ON CONSUMER BEHAVIOR""; ""Library of Congress Cataloging-in-Publication Data""; ""CONTENTS""; ""PREFACE""; ""Chapter 1 THE USE OF TOURISM DISTRIBUTION CHANNELS FOR ADVERTISING A RELIGIOUS� IMAGINED COMMUNITY�: THE CASE OF BRANDING A PREFECTURE AT A REGIONAL LEVEL, ARCADIA, GREECE""; ""ABSTRACT""; ""1. INTRODUCTION""; ""2. LITERATURE REVIEW""; ""3. METHODOLOGY""; ""4. RESULTS""; ""CONCLUSION""; ""REFERENCES""

""Chapter 2 INVESTING IN CULTUREAND INTERCULTURAL RELATIONS FOR ADVERTISING AND SUSTAINABLE DEVELOPMENT OF THE CONTEMPORARY EUROPEAN CITY WITHIN THE FRAMEWORK OF INTERNATIONAL CITY BRANDING AND MARKETING: THE CASE STUDY OF THE INTERCULTURAL FESTIVAL OF TRIESTE, ITALY ""ABSTRACT""

""1. THE SYNTHESIS OF THE CONTEMPORARY CITIES -THE IDENTITY OF THE CONTEMPORARY CITY""""2. INTERCULTURAL RELATIONS: AN INTERCULTURAL APPROACH OF THE MODERN CITY. THE THEORETICAL FRAMEWORK""; ""3. CURRENT TRENDS OF CITY BRANDING - CITY MARKETING AND THE ROLE OF CULTURAL FESTIVALS AS TOOLS FOR THE CITY�S DEVELOPMENT""; ""4. THE ROLE OF ART FESTIVAL IN ESTABLISHING INTERCULTURAL DIALOGUE AMONG PARTICIPANTS AND SOCIAL COHESION""; ""5. THE MUNICIPALITY OF TRIESTE, ITALY: SPAESATI INTERCULTURAL FESTIVAL""; ""CONCLUSION""; ""REFERENCES""

""Chapter 3 EXPLAINING THE EFFECTIVENESS OF APPEALS TO UNIQUENESS: A SOCIAL PSYCHOLOGICAL PERSPECTIVE""""ABSTRACT""; ""INTRODUCTION""; ""DISTINCTIVENESS: A CULTURALLY VARIABLE MOTIVE""; ""SOCIAL STATUS AND THE UNIQUENESS MOTIVE""; ""CONCLUSION""; ""REFERENCES""; ""Chapter 4 DISCURSIVE ANALYTICAL METHODS FOR EXAMINING CUSTOMERS� ONLINE TALK""; ""ABSTRACT""; ""INTRODUCTION""; ""DISCURSIVE PSYCHOLOGY""; ""MEMBERSHIP CATEGORIZATION ANALYSIS""; ""CONCLUSION""; ""REFERENCES""; ""Chapter 5 HOW CULTURAL CHARACTERISTICS MODERATE CONSUMER RESPONSES TO POSITIVE AND NEGATIVE FEELIN GADVERTISEMENTS""

""ABSTRACT""""INTRODUCTION""; ""THEORETICAL BACKGROUND AND HYPOTHESES""; ""METHOD""; ""RESULTS""; ""CONCLUSION""; ""REFERENCES""; ""Chapter 6 MY DEAR BRANDS, WHEN YOU TRANSGRESS, SHOULD I FORGIVE YOU? RELATIONSHIP TYPES BETWEEN CONSUMERS AND BRANDS""; ""ABSTRACT""; ""MY DEAR BRANDS, WHEN YOU TRANSGRESS, SHOULD I FORGIVE YOU: RELATIONSHIP TYPES BETWEEN CONSUMERS AND BRANDS""; ""TRANSACTION EXCHANGE MODEL""; ""BRANDS AS RELATIONSHIP PARTNER MODEL""; ""MARRIAGE MODEL: CONFLICT AND FORGIVENESS""; ""REFERENCES""; ""INDEX""

Notes:

Description based upon print version of record.

Includes bibliographical references at the end of each chapters and index.

Description based on print version record.

ISBN:

1-62948-613-2

OCLC:

918623863