Orderly Fashion : A Sociology of Markets / Patrik Aspers.

Format:

Book

Author/Creator:

Aspers, Patrik, 1970- author.

Language:

English

Subjects (All):

Industrial sociology.

Fashion merchandising--Social aspects.

Fashion merchandising.

Clothing trade--Social aspects.

Clothing trade.

Physical Description:

1 online resource (250 p.)

Edition:

Course Book

Place of Publication:

Princeton, NJ : Princeton University Press, [2010]

Language Note:

English

Summary:

For any market to work properly, certain key elements are necessary: competition, pricing, rules, clearly defined offers, and easy access to information. Without these components, there would be chaos. Orderly Fashion examines how order is maintained in the different interconnected consumer, producer, and credit markets of the global fashion industry. From retailers in Sweden and the United Kingdom to producers in India and Turkey, Patrik Aspers focuses on branded garment retailers--chains such as Gap, H&M, Old Navy, Topshop, and Zara. Aspers investigates these retailers' interactions and competition in the consumer market for fashion garments, traces connections between producer and consumer markets, and demonstrates why market order is best understood through an analysis of its different forms of social construction. Emphasizing consumption rather than production, Aspers considers the larger retailers' roles as buyers in the production market of garments, and as potential objects of investment in financial markets. He shows how markets overlap and intertwine and he defines two types of markets--status markets and standard markets. In status markets, market order is related to the identities of the participating actors more than the quality of the goods, whereas in standard markets the opposite holds true. Looking at how identities, products, and values create the ordered economic markets of the global fashion business, Orderly Fashion has wide implications for all modern markets, regardless of industry.

Contents:

Frontmatter

Contents

Preface

Introduction

Chapter 1. Garment Sellers in Consumer Markets

Chapter 2. Affordable Fashion

Chapter 3. Entrenching Identities

Chapter 4. Branded Garment Retailers in the Production Market

Chapter 5. Manufacturing Garments in the Global Market

Chapter 6. Branded Garment Retailers in the Investment Market

Chapter 7. Markets as Partial Orders

Appendix I. Empirical Material and Methods

Appendix II. Garment Trade Statistics

Appendix III. The Garment Industry

Appendix IV. Economic Sociology

Appendix V. Fashion Theory and Research

Notes

References

Index

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

Description based on online resource; title from PDF title page (publisher's Web site, viewed 08. Jul 2019)

ISBN:

9786612569326

9781282569324

1282569325

9781400835188

1400835186

OCLC:

655407428