2 options
Best customers : demographics of consumer demand / by the editors of New Strategist Publications.
- Format:
- Book
- Author/Creator:
- The New Strategist Editors
- New Strategist Editors, Corporate Author.
- Series:
- Gale eBooks
- Language:
- English
- Subjects (All):
- Consumers--United States--Statistics.
- Consumers.
- Consumer behavior--United States--Statistics.
- Consumer behavior.
- Consumption (Economics)--United States--Statistics.
- Consumption (Economics).
- Household surveys--United States--Statistics.
- Household surveys.
- Physical Description:
- 1 online resource (xiii, 750 pages) : illustrations
- Edition:
- 4th edition.
- Place of Publication:
- Ithaca, N.Y. : New Strategist Publications, 2006.
- Language Note:
- English
- Summary:
- Analyzes household spending on numerous products and services by age, income, household type, race and Hispanic origin, region of residence, and educational attainment of householder. Identifies which households spend the most on a product or service (the best customers) and which control the largest share of spending (the biggest customers).
- Contents:
- Alcoholic beverages
- Apparel
- Computers
- Education - - Entertainment
- Financial products and services
- Furnishings and equipment
- Gifts for non-household members
- Groceries
- Health care
- Household services
- Housekeeping supplies
- Personal care
- Reading material
- Restaurants and carry-outs
- Shelter
- Telephone
- Tobacco
- Transportation
- Travel
- Utilities.
- Notes:
- Chiefly tables.
- Includes index.
- ISBN:
- 9786611078607
- 9781281078605
- 1281078603
- 9781429427586
- 1429427582
- OCLC:
- 374560446
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.