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Entrepreneurship in the Arab World : ten case studies / El-Khazindar Business Research and Case Center.

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Format:
Book
Author/Creator:
American University in Cairo. El-Khazindar Business Research and Case Center.
Language:
English
Subjects (All):
Entrepreneurship--Middle East--Case studies.
Entrepreneurship.
Entrepreneurship--Africa, North--Case studies.
Physical Description:
1 online resource (173 pages) : illustrations, tables
Edition:
1st ed.
Place of Publication:
Cairo, Egypt ; New York, New York : The American University in Cairo Press, 2016.
Summary:
This collection of case-studies showcases the experiences of ten intriguing entrepreneurial ventures from emerging markets in the Arab world (Egypt, the UAE, Morocco, and Saudi Arabia).Readers will receive an in-depth insight on a variety of localized strategic, managerial, marketing, and innovative approaches and practices, which create unique challenges and opportunities in a region undergoing rapid political, social, and economic transformations. The unique case-studies address different stages within the exciting entrepreneurial cycle, from start-up to growth, sustainability, and international expansion.
Notes:
Includes bibliographical references at the end of each chapters.
Description based on online resource; title from PDF title page (ebrary, viewed October 14, 2016).
ISBN:
1-61797-700-4

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