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Profitable customer engagement : concepts, metrics, and strategies / V. Kumar.
- Format:
- Book
- Author/Creator:
- Kumar, V., 1957-
- Language:
- English
- Subjects (All):
- Customer relations--Management.
- Customer relations.
- Branding (Marketing).
- Profit.
- Physical Description:
- 1 online resource (341 p.)
- Place of Publication:
- Thousand Oaks : SAGE Publications India Pvt. Ltd, [2013]
- Language Note:
- English
- Contents:
- List of illustrations
- List of abbreviations
- Foreword
- Preface
- Introduction to customer engagement
- Metrics for engaging customers
- Brand: "Is that what you think of me?"
- Valuing customer contributions : the future looks green!
- Linking brand value to customer value
- Customer referrals
- Really! : Where did you hear that?
- Please help us help you
- Managing customers in a multi-dimensional world
- Glossary
- Index
- About the author.
- Notes:
- Bibliographic Level Mode of Issuance: Monograph
- Includes bibliographical references and index.
- Description based on print version record.
- ISBN:
- 81-321-1781-6
- OCLC:
- 864140947
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