Boss lady how three women entrepreneurs built successful big businesses in the mid-twentieth century / Edith Sparks.

Format:

Book

Author/Creator:

Sparks, Edith, author.

Series:

Luther H. Hodges, Jr. and Luther H. Hodges, Sr. series on business, entrepreneurship, and public policy.

The Luther H. Hodges Jr. and Luther H. Hodges Sr. series on business, entrepreneurship, and public policy

Language:

English

Subjects (All):

Businesswomen--United States--History--20th century--Biography.

Businesswomen.

Women executives--United States--History--20th century--Biography.

Women executives.

Women-owned business enterprises--United States--History--20th century.

Women-owned business enterprises.

Rudkin, Margaret.

Beech, Olive Ann, 1903-1993.

Lewis, Tillie, 1904-1977.

Physical Description:

1 online resource (310 pages) : illustrations.

Edition:

1st ed.

Manufacture:

Baltimore, Md. : Project MUSE, 2017

Place of Publication:

Chapel Hill : University of North Carolina Press, [2017]

Summary:

"... the careers of three pioneering businesswomen--Tillie Lewis (founder of Flotill Products), Olive Ann Beech (cofounder of Beech Aircraft), and Margaret Rudkin (founder of Pepperidge Farm)--who started their own manufacturing companies in the 1930s, sold them to major corporations in the 1960s and 1970s, and became members of their corporate boards"-- Provided by publisher.

Contents:

Constructing entrepreneurial pathways

Government and women's business ownership

Labor-management relations

Gender as brand management

Women and business valuation: asserting self-worth.

Notes:

Previously issued in print: 2017.

Includes bibliographical references and index.

Description based on print version record.

ISBN:

979-88-908492-6-7

979-88-908492-7-4

1-4696-3302-7

1-4696-3301-9

OCLC:

987251050