My Account Log in

4 options

Storytelling about Your Brand Online and Offline: Effectively message your online (using social media such as LinkedIn, Facebook, and twitter) and Offli

EBSCOhost Academic eBook Collection (North America) Available online

View online

EBSCOhost Ebook Business Collection Available online

View online

EBSCOhost Ebook Public Library Collection - North America Available online

View online

EBSCOhost eBook Community College Collection Available online

View online
Format:
Book
Author/Creator:
Martin, Bernadette, Author.
Contributor:
Alba, Jason, Contributor.
Arruda, William, Contributor.
Language:
English
Subjects (All):
Branding (Marketing).
Place of Publication:
[Place of publication not identified] Happy About 2010
Language Note:
English
Contents:
pt. I. The power of storytelling
pt. II. The "art" of storytelling and extracting the stories
pt. III. 2.0 storytelling : communicating your story online
pt. IV. Offline storytelling
pt. V. Writing your story content and the branded BIO tool.
Notes:
Bibliographic Level Mode of Issuance: Monograph
ISBN:
1-60005-145-6

The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.

Find

Home Release notes

My Account

Shelf Request an item Bookmarks Fines and fees Settings

Guides

Using the Find catalog Using Articles+ Using your account